Creative set once you've created your campaign
Posted: Sun Dec 15, 2024 4:16 am
You'll need to create your ad set. This is where you specify placements, budget, demographics, interests, duration, etc.
There are 2 ways to post your ad:
tiktok automatically selects locations
you can manually create and choose possible locations.
As a starting point, let tiktok automatically place your ads.
Tiktok audiences
there are many opportunities to mobile phone number list target your advertising. You can, among other things, segment by parameters such as:
custom audiences
audiences similar to those of the public
age
sex
location
language
interests
unit
tiktok bidding strategy, optimization, and budget
when you advertise on tiktok you can choose between 2 types of budget:
lifetime budget
daily budget.
In addition to setting your budget, you can also define whether your ad should run at all hours of the day or only during certain hours.
You will be billed differently depending on the intent of your campaign - click or conversion.
Cpm (cost per thousand impressions)
cpc (cost per click)
ocpc (optimization cost per click)
also, carefully consider which delivery method you want to use: standard or expedited . While the former spreads your budget evenly over the campaign period, the latter ensures that tiktok uses the budget as quickly as possible.
Create your tiktok ad
the third and final level is creating your ads. As illustrated in the tiktok campaign types section, the format of your ad depends on the type of campaign you have chosen and where you want to send the user.
As you can see below, you have the option to choose between a video or a single image. Depending on the ad type, the ad placement options change.
The common thing when creating an ad is that you should make use of the recommended formats and make sure that the ad creates compelling value.
In other words, it should be relevant to the audience you've defined in your ad set.
You can upload your tiktok video or image directly from your computer or from your tiktok library.
There are 2 ways to post your ad:
tiktok automatically selects locations
you can manually create and choose possible locations.
As a starting point, let tiktok automatically place your ads.
Tiktok audiences
there are many opportunities to mobile phone number list target your advertising. You can, among other things, segment by parameters such as:
custom audiences
audiences similar to those of the public
age
sex
location
language
interests
unit
tiktok bidding strategy, optimization, and budget
when you advertise on tiktok you can choose between 2 types of budget:
lifetime budget
daily budget.
In addition to setting your budget, you can also define whether your ad should run at all hours of the day or only during certain hours.
You will be billed differently depending on the intent of your campaign - click or conversion.
Cpm (cost per thousand impressions)
cpc (cost per click)
ocpc (optimization cost per click)
also, carefully consider which delivery method you want to use: standard or expedited . While the former spreads your budget evenly over the campaign period, the latter ensures that tiktok uses the budget as quickly as possible.
Create your tiktok ad
the third and final level is creating your ads. As illustrated in the tiktok campaign types section, the format of your ad depends on the type of campaign you have chosen and where you want to send the user.
As you can see below, you have the option to choose between a video or a single image. Depending on the ad type, the ad placement options change.
The common thing when creating an ad is that you should make use of the recommended formats and make sure that the ad creates compelling value.
In other words, it should be relevant to the audience you've defined in your ad set.
You can upload your tiktok video or image directly from your computer or from your tiktok library.