Tips on how to generate more customers with the internet for B2B companies
Posted: Tue Dec 03, 2024 6:01 am
Generating qualified leads is one of the most important goals for companies that work in B2B marketing. But only 10% of marketers believe that these campaigns actually generate results . What’s going wrong?
There are so many variables in a lead generation campaign, and sometimes it can be hard to pinpoint which areas need tweaking. To help you out, we’ve put together an eBook with 12 techniques B2B marketers should use to increase leads and revenue.
These tactics have been widely tested over the past small business email list few years and are used by countless companies to generate leads. We’ll tell you about some of them now.
Tips on how to generate more customers with the internet for B2B companies
Create an amazing title
The old saying that people tend to judge a book by its cover is absolutely true and applies very well to marketing. You may have a great offer, but if the headline is bad, no one will consider it.
On the other hand, if you create a captivating headline, people will want to buy the product or service you want to sell. If your offer is a piece of content, such as a whitepaper, eBook, or presentation, make an effort to create a compelling headline.
Invest in assertive calls-to-action
A call-to-action (CTA) is nothing more than a call that encourages users to take action. It is the secret that leads people to your offers. If your CTAs are not effective in attracting people's attention and encouraging them to click on your offer, it will be useless.
In most cases, calls-to-action work best in the foreground of the website or landing page, preferably in a position that does not require the user to use the scroll bar.
However, depending on where it is applied, as in the case of blog articles, you can distribute them throughout the text, as long as there is a connection (or hook) with the topic being addressed at the time and that it makes sense for the reader to take the action.
Below is an example of a call-to-act that we use in some of our blog articles:
Strategic Consulting
Please note that we use a banner that redirects to our strategic consulting page within an article that discusses techniques to boost online sales for B2B clients.
This choice is not random. We know that the mere fact that you have reached this text indicates that you own or work in a B2B company and are interested in increasing your sales results online.
The strategic consulting service serves precisely to improve the processes in the marketing, sales and after-sales areas with advanced strategies , such as those described in this article, and accelerate the growth of your company.
By clicking this button, you will be directed to a page that explains how this service is performed , which has elements that will direct you to fill out forms and make a query or talk to an on-call attendant in our chat.
Landing pages that convert
Landing pages are one of the most important elements of lead generation. This is because they allow marketers to direct website visitors to specific pages that present exactly the information they are looking for.
This is how these professionals capture leads, achieving a high acquisition rate. Try to be brief and direct to avoid distractions, including only a title and a short paragraph explaining what the offer is, followed by a short list describing its benefits.
Below, we have included another call-to-action, which this time will direct you to one of our landing pages dedicated to our target audience in agribusiness. Through it, we are providing a free e-book that presents Digital Marketing for this segment and how it is possible to win more customers through the appropriate strategies .
As the main purpose of this page is to make the visitor fill out a form (which we will discuss in more detail in the next topic) and download our material, we only provide a brief summary of the content available, with an invitation to download it.
There are so many variables in a lead generation campaign, and sometimes it can be hard to pinpoint which areas need tweaking. To help you out, we’ve put together an eBook with 12 techniques B2B marketers should use to increase leads and revenue.
These tactics have been widely tested over the past small business email list few years and are used by countless companies to generate leads. We’ll tell you about some of them now.
Tips on how to generate more customers with the internet for B2B companies
Create an amazing title
The old saying that people tend to judge a book by its cover is absolutely true and applies very well to marketing. You may have a great offer, but if the headline is bad, no one will consider it.
On the other hand, if you create a captivating headline, people will want to buy the product or service you want to sell. If your offer is a piece of content, such as a whitepaper, eBook, or presentation, make an effort to create a compelling headline.
Invest in assertive calls-to-action
A call-to-action (CTA) is nothing more than a call that encourages users to take action. It is the secret that leads people to your offers. If your CTAs are not effective in attracting people's attention and encouraging them to click on your offer, it will be useless.
In most cases, calls-to-action work best in the foreground of the website or landing page, preferably in a position that does not require the user to use the scroll bar.
However, depending on where it is applied, as in the case of blog articles, you can distribute them throughout the text, as long as there is a connection (or hook) with the topic being addressed at the time and that it makes sense for the reader to take the action.
Below is an example of a call-to-act that we use in some of our blog articles:
Strategic Consulting
Please note that we use a banner that redirects to our strategic consulting page within an article that discusses techniques to boost online sales for B2B clients.
This choice is not random. We know that the mere fact that you have reached this text indicates that you own or work in a B2B company and are interested in increasing your sales results online.
The strategic consulting service serves precisely to improve the processes in the marketing, sales and after-sales areas with advanced strategies , such as those described in this article, and accelerate the growth of your company.
By clicking this button, you will be directed to a page that explains how this service is performed , which has elements that will direct you to fill out forms and make a query or talk to an on-call attendant in our chat.
Landing pages that convert
Landing pages are one of the most important elements of lead generation. This is because they allow marketers to direct website visitors to specific pages that present exactly the information they are looking for.
This is how these professionals capture leads, achieving a high acquisition rate. Try to be brief and direct to avoid distractions, including only a title and a short paragraph explaining what the offer is, followed by a short list describing its benefits.
Below, we have included another call-to-action, which this time will direct you to one of our landing pages dedicated to our target audience in agribusiness. Through it, we are providing a free e-book that presents Digital Marketing for this segment and how it is possible to win more customers through the appropriate strategies .
As the main purpose of this page is to make the visitor fill out a form (which we will discuss in more detail in the next topic) and download our material, we only provide a brief summary of the content available, with an invitation to download it.