Create the ad This is the fun part!
Posted: Sun Dec 15, 2024 4:05 am
CPC : cost per click;
CPM : cost per thousand impressions.
The budget can be selected on a daily basis or by entering the total amount and then selecting a campaign start and end date.
The slightly trickier part of paid campaigns is optimizing country b2b & b2c email list for ad serving . You can choose between 3 alternatives:
Post engagement : You'll show your ads to the right people to get the most out of your goal;
Unique daily reach : Show your ads to people just once a day;
Impressions : Show your ads as many times as possible.
If you feel like it, Facebook also gives you the option to get the most responses with the lowest cost strategy . But this is an optional choice that is best left aside if you are new to this sector.
First of all you should know that you can create an ad with either a new post or an existing one .
After choosing the Facebook and Instagram pages on which you want to publish, all you have to do is choose the format type :
Single image : this is the most classic form of advert where you see a single impactful photo;
Video : if you have a nice video, one strategy to create greater engagement is definitely to sponsor it;
Carousel : if you have multiple photos that all deserve to be published, this is the right tool to insert them in a scrolling manner in the same ad;
Slideshow : Create a looping video of up to 10 images;
Story : Post your ad not in the feed but directly in the stories section;
Reel : A vertical, edited video that you can make appear in your general feed or your dedicated feed.
But let's not dwell on this part too much now because we will analyze it in detail very soon.
Let's move on to talk about a phase that absolutely cannot be missed when you decide to advertise posts on Instagram and that is the analysis phase .
Analyze the data
The monitoring phase is crucial . Only in this way can you know if your campaign is reaching the goal you set for yourself or not.
CPM : cost per thousand impressions.
The budget can be selected on a daily basis or by entering the total amount and then selecting a campaign start and end date.
The slightly trickier part of paid campaigns is optimizing country b2b & b2c email list for ad serving . You can choose between 3 alternatives:
Post engagement : You'll show your ads to the right people to get the most out of your goal;
Unique daily reach : Show your ads to people just once a day;
Impressions : Show your ads as many times as possible.
If you feel like it, Facebook also gives you the option to get the most responses with the lowest cost strategy . But this is an optional choice that is best left aside if you are new to this sector.
First of all you should know that you can create an ad with either a new post or an existing one .
After choosing the Facebook and Instagram pages on which you want to publish, all you have to do is choose the format type :
Single image : this is the most classic form of advert where you see a single impactful photo;
Video : if you have a nice video, one strategy to create greater engagement is definitely to sponsor it;
Carousel : if you have multiple photos that all deserve to be published, this is the right tool to insert them in a scrolling manner in the same ad;
Slideshow : Create a looping video of up to 10 images;
Story : Post your ad not in the feed but directly in the stories section;
Reel : A vertical, edited video that you can make appear in your general feed or your dedicated feed.
But let's not dwell on this part too much now because we will analyze it in detail very soon.
Let's move on to talk about a phase that absolutely cannot be missed when you decide to advertise posts on Instagram and that is the analysis phase .
Analyze the data
The monitoring phase is crucial . Only in this way can you know if your campaign is reaching the goal you set for yourself or not.