Check out the example from Proflowers below. The retailer informs customers finland phone number library about their order, provides delivery details, clarifies next steps using beautiful infographics, offers discounts, and includes a reminder of when the flowers will be delivered.
order confirmation email
ProFlowers Order Confirmation Email
The fresh, airy design is perfect for a flower delivery service. The key details—an image of the bouquet, the delivery address and date, next steps, and special offer—stand out, making the email easy to read. The text is short, which is exactly what you need here.
Order and shipping status emails
People crave information about what's happening with their order and when they'll receive it. Order and shipping status emails are a great way to not only satisfy their curiosity, but also remind them of your business.
Send brief updates during the delivery process. Include all the necessary details, such as order information, tracking code, delivery conditions, and your contact information. Add discounts, gifts, or special offers for future purchases, as Tradesy does in the example below.
A bright orange CTA button makes the special offer the most important part of this email. However, the “view order” button is also visible and looks great in the black and white design of the email. The email text contains all the essential information about the order — the arrival date, details, gratitude, and contact information — while being concise.
shipping confirmation email
Tradesy Shipping Status Email
In addition to these types of emails, transactional emails can include information about billing, events, password resets, and more.
Key points
Email marketing can be a powerful tool for increasing ROI and creating lasting quality customer relationships. Whether email marketing makes or breaks your business depends largely on the type of emails you send. Let’s revisit how to apply them to your strategy.
Use a wide variety of email types in your email marketing efforts. You should not only sell through them, but also inspire recipients, keep them engaged, and provide an exceptional customer experience.
Send marketing emails to convince your readers to make a purchase or try your service. You can combine newsletters and lead nurturing emails with announcements, special offers, reactivation messages and more.