Creating a website is one of the first steps in a B2B marketing strategy , where the company must focus on its target audience. The creation of this channel must comply with some basic aspects, such telecommunications email list as meeting the recommendations of search engines, having a pleasant design and an appropriate architecture that benefits the user experience.
According to a TNS survey, currently 90% of Brazilian consumers search the internet for products or services they want to buy before finalizing the purchase. And consumers in B2B industries are no different, they are more demanding.
This information reinforces the challenge for industrial marketing in creating a website that captivates a more demanding audience and is still search engine friendly, in addition to offering a good user experience and being adapted to mobile devices such as cell phones and tablets, for example.
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Other benefits of having a good website:
- Brand strengthening: when your website is well planned, you can convey your values more clearly, in addition to conveying more credibility;
- The investment cost is lower than conventional communication methods, in addition to not having geographical barriers.
- Measuring results is made easier by means of tools for monitoring the volume of visits, traffic source, visit time, measuring ROI, etc. All of this in real time.
Therefore, a company that intends to expand and update its communication with the market must start its B2B marketing strategy by creating a well-structured website.