How much to invest in Marketing?
Posted: Tue Dec 03, 2024 5:40 am
This is a question that crosses the minds of 4 out of 5 contacts who approach us. Although it is a common question, many people do not know how or where to start planning their marketing budget. If this is your case, today is your lucky day and we are going to help you find the answer to this question with some important tips!
Marketing Plan
First, you need to keep in mind what you communication email list want to achieve, visualizing the efforts and inputs needed to achieve it. One tool that will give you this systemic vision is the Marketing Plan. With it, you can set a goal and list the possible actions to achieve it, distributing specific budgets for all estimated costs.
Types of investments
There are two types of marketing investments. The first is Institutional Marketing or Branding, which aims to generate awareness about your brand among potential customers in the media in which you operate. Some examples of investments would be: brand creation and construction, market positioning, website and social media, development of visual communication, etc. In the case of brand construction, there is a need for constant investment, while the others can be made more punctually. But remember that updates to your pieces and content are occasionally necessary.
The second is commercial marketing, which involves actions aimed at generating new business , such as promotional campaigns
. Some good examples are sponsored link ads, email marketing campaigns,investments-in-marketing.jpg
advertising materials, printed ads, etc. This type of
investment can vary from company to company and depends on the segment in which it operates. Companies whose sales depend on their marketing actions can invest around 10% of their revenue, or more. In general, investing 3% to 5% of revenue is a good start.
Although many claim that marketing investments only generate results when large amounts are spent, this is not always the case. You do not need to start working on several fronts at once, but rather start from a starting point to analyze what works and what does not work for your company. Therefore, it is necessary to develop a strategy that will guide you towards success and, as we said, to do this, it is necessary to plan. With adequate marketing planning and the subsequent practical results of the actions, with the measurement of the ROI, you will have a better basis for defining the exact amount for your investment.
Marketing Plan
First, you need to keep in mind what you communication email list want to achieve, visualizing the efforts and inputs needed to achieve it. One tool that will give you this systemic vision is the Marketing Plan. With it, you can set a goal and list the possible actions to achieve it, distributing specific budgets for all estimated costs.
Types of investments
There are two types of marketing investments. The first is Institutional Marketing or Branding, which aims to generate awareness about your brand among potential customers in the media in which you operate. Some examples of investments would be: brand creation and construction, market positioning, website and social media, development of visual communication, etc. In the case of brand construction, there is a need for constant investment, while the others can be made more punctually. But remember that updates to your pieces and content are occasionally necessary.
The second is commercial marketing, which involves actions aimed at generating new business , such as promotional campaigns
. Some good examples are sponsored link ads, email marketing campaigns,investments-in-marketing.jpg
advertising materials, printed ads, etc. This type of
investment can vary from company to company and depends on the segment in which it operates. Companies whose sales depend on their marketing actions can invest around 10% of their revenue, or more. In general, investing 3% to 5% of revenue is a good start.
Although many claim that marketing investments only generate results when large amounts are spent, this is not always the case. You do not need to start working on several fronts at once, but rather start from a starting point to analyze what works and what does not work for your company. Therefore, it is necessary to develop a strategy that will guide you towards success and, as we said, to do this, it is necessary to plan. With adequate marketing planning and the subsequent practical results of the actions, with the measurement of the ROI, you will have a better basis for defining the exact amount for your investment.