Business calendar: boost your sales in 2024
Posted: Tue Dec 03, 2024 5:39 am
According to a survey by Nuvemshop , 17% of small online businesses grew during Valentine's Day in 2022. What about you? Have you thought about how to use commemorative dates to boost the sales of your digital products throughout the year?
If your answer is “yes”, then it’s time to create your commercial calendar and plan campaigns for strategic dates and, thus, increase your loyalty rate and attract more customers throughout the year.
To help you, we have separated the main commercial and celebratory dates of the year, in addition to giving some tips on how to sell more during this period. Are you curious? Then keep reading!
Why should information producers keep an eye on commercial dates?
Digital producers must pay close attention to commercial dates for several strategic reasons that directly impact the success of their digital ventures. First, these dates represent moments when consumer behavior is significantly influenced by seasonal promotions and discounts.
Black Friday , for example, is known for stimulating a high demand for online shopping due to the significant discounts offered by information producers. In addition, there are other dates famous for offering similar strategies or for culturally exchanging gifts between people, such as Christmas.
Additionally, following a business calendar provides a unique opportunity to engage your target audience. This is because the festive nature of these occasions creates an environment conducive to creating themed and engaging marketing campaigns .
Online sellers can take advantage of this context to not only promote their products , but also to offer relevant and personalized content, strengthening the relationship with their audience.
The seasonality of commercial dates also allows the creation of strategies for launching or updating courses and e-books, taking advantage of the consumer's predisposition to make purchases during these periods.
Additionally, offering exclusive bonuses, additional materials or progressive wholesale email list discounts can encourage the conversion of leads into customers.
What is the commercial calendar for information producers in 2024?
Now that you know the importance of investing in commercial dates throughout the year to boost your sales, grab a pen and paper and write down which ones you should keep an eye on in 2024:
January
Check out the main commemorative dates that occur in January:
01/01 – New Year
After the New Year festivities, many people are motivated to set goals and objectives for the next 365 (or 366) days. This creates an opportunity for creators who offer content related to personal goals, personal development, health, and wellness.
Varies by institution – Back to school
In some regions, the return to school after summer vacation occurs in January. Therefore, information producers related to education, online courses and academic development can direct their campaigns to help students prepare for the new school year.
If your answer is “yes”, then it’s time to create your commercial calendar and plan campaigns for strategic dates and, thus, increase your loyalty rate and attract more customers throughout the year.
To help you, we have separated the main commercial and celebratory dates of the year, in addition to giving some tips on how to sell more during this period. Are you curious? Then keep reading!
Why should information producers keep an eye on commercial dates?
Digital producers must pay close attention to commercial dates for several strategic reasons that directly impact the success of their digital ventures. First, these dates represent moments when consumer behavior is significantly influenced by seasonal promotions and discounts.
Black Friday , for example, is known for stimulating a high demand for online shopping due to the significant discounts offered by information producers. In addition, there are other dates famous for offering similar strategies or for culturally exchanging gifts between people, such as Christmas.
Additionally, following a business calendar provides a unique opportunity to engage your target audience. This is because the festive nature of these occasions creates an environment conducive to creating themed and engaging marketing campaigns .
Online sellers can take advantage of this context to not only promote their products , but also to offer relevant and personalized content, strengthening the relationship with their audience.
The seasonality of commercial dates also allows the creation of strategies for launching or updating courses and e-books, taking advantage of the consumer's predisposition to make purchases during these periods.
Additionally, offering exclusive bonuses, additional materials or progressive wholesale email list discounts can encourage the conversion of leads into customers.
What is the commercial calendar for information producers in 2024?
Now that you know the importance of investing in commercial dates throughout the year to boost your sales, grab a pen and paper and write down which ones you should keep an eye on in 2024:
January
Check out the main commemorative dates that occur in January:
01/01 – New Year
After the New Year festivities, many people are motivated to set goals and objectives for the next 365 (or 366) days. This creates an opportunity for creators who offer content related to personal goals, personal development, health, and wellness.
Varies by institution – Back to school
In some regions, the return to school after summer vacation occurs in January. Therefore, information producers related to education, online courses and academic development can direct their campaigns to help students prepare for the new school year.