Let's talk about Industrial Marketing 4.0
Posted: Tue Dec 03, 2024 5:38 am
The crisis caused by COVID-19 has impacted the market in many ways, and the most relevant of these is consumer behavior. This means that, although many expect activities to return to normal, once the quarantine is over, we will have a “new normal”.
Online shopping , which was once “almost” exclusive to the B2C public, has arrived in force in the world of B2B business . The practicality that digitalization brought to scheduling and organizing business meetings has extended to the search for new opportunities, meeting the fourth industrial revolution that was already underway in Brazil.
Industries in our country were already undergoing refinement in their systems and operating models with more intelligent software (artificial intelligence), items integrated with the restaurant email list internet (Internet of Things) and cloud storage (cloud computing). These, which are just some of the innovations, have become reality and are now a necessity, whether to improve industrial processes or to reduce costs and optimize processes that transform the entire production chain of a business.
Let's talk about Industrial Marketing 4.0
Naturally, Industrial Marketing has already been following all these stages of transformation. If today's market is much more dynamic and has a much more refined technological vision than it did less than ten years ago, it is expected that, with the end of the pandemic, the Digital Transformation process will become a real race among the main companies to not only update themselves according to the new consumer demands, but also to guarantee their presence in the market in the near future.
As if the mission of having to update production and sales processes were not enough, this new scenario also indicates a vital need for professionals with multidisciplinary skills. This is because it will be necessary to incorporate new procedures that will gain ground and replace old operational processes . Something that will change the chain as a whole, including the sales sectors.
What can be done today? We need to keep up with what is already happening abroad, in emerging markets; identify the opportunities and threats of this new world. Seek to discover the new and best practices in the market – which will be increasingly competitive, especially in digital media –, the new trends, the new behaviors of companies and customers, the new sales channels… in short, the “new normal”.
Click the button below and stay up to date with everything you need to know to develop your industry's marketing through comprehensive content that Advantage has prepared for you:
Even though it is difficult to predict what the future market will be like after the COVID-19 crisis, it is already possible to immerse yourself and gain valuable insights that will prepare your company for the new scenario.
If today we already see actions increasingly centered on consumers, more humanized procedures through machines, with the intention of optimizing and making processes even more transparent, so that failures, delays and noise in communication are increasingly reduced, in the near future we will see the intensification of all these actions .
Industrial Marketing had already been preparing for this moment. By taking advantage of specific strategies such as Inbound Marketing and Account Based Marketing , automation and content marketing, search engine positioning strategies and strategies for attracting qualified connections, social CRM and many other inferences, the industry was already showing that it had its eye on the future.
However, all these actions, which were previously seen as modern and revolutionary visions, have now become mandatory resources for any industry that wants to make its presence felt in the new market reality that was, in a way, triggered by the health crisis.
So, are you ready for this change? Start the process of updating your company's marketing right now with our free Inbound Marketing for Industries e-book!
Online shopping , which was once “almost” exclusive to the B2C public, has arrived in force in the world of B2B business . The practicality that digitalization brought to scheduling and organizing business meetings has extended to the search for new opportunities, meeting the fourth industrial revolution that was already underway in Brazil.
Industries in our country were already undergoing refinement in their systems and operating models with more intelligent software (artificial intelligence), items integrated with the restaurant email list internet (Internet of Things) and cloud storage (cloud computing). These, which are just some of the innovations, have become reality and are now a necessity, whether to improve industrial processes or to reduce costs and optimize processes that transform the entire production chain of a business.
Let's talk about Industrial Marketing 4.0
Naturally, Industrial Marketing has already been following all these stages of transformation. If today's market is much more dynamic and has a much more refined technological vision than it did less than ten years ago, it is expected that, with the end of the pandemic, the Digital Transformation process will become a real race among the main companies to not only update themselves according to the new consumer demands, but also to guarantee their presence in the market in the near future.
As if the mission of having to update production and sales processes were not enough, this new scenario also indicates a vital need for professionals with multidisciplinary skills. This is because it will be necessary to incorporate new procedures that will gain ground and replace old operational processes . Something that will change the chain as a whole, including the sales sectors.
What can be done today? We need to keep up with what is already happening abroad, in emerging markets; identify the opportunities and threats of this new world. Seek to discover the new and best practices in the market – which will be increasingly competitive, especially in digital media –, the new trends, the new behaviors of companies and customers, the new sales channels… in short, the “new normal”.
Click the button below and stay up to date with everything you need to know to develop your industry's marketing through comprehensive content that Advantage has prepared for you:
Even though it is difficult to predict what the future market will be like after the COVID-19 crisis, it is already possible to immerse yourself and gain valuable insights that will prepare your company for the new scenario.
If today we already see actions increasingly centered on consumers, more humanized procedures through machines, with the intention of optimizing and making processes even more transparent, so that failures, delays and noise in communication are increasingly reduced, in the near future we will see the intensification of all these actions .
Industrial Marketing had already been preparing for this moment. By taking advantage of specific strategies such as Inbound Marketing and Account Based Marketing , automation and content marketing, search engine positioning strategies and strategies for attracting qualified connections, social CRM and many other inferences, the industry was already showing that it had its eye on the future.
However, all these actions, which were previously seen as modern and revolutionary visions, have now become mandatory resources for any industry that wants to make its presence felt in the new market reality that was, in a way, triggered by the health crisis.
So, are you ready for this change? Start the process of updating your company's marketing right now with our free Inbound Marketing for Industries e-book!