There are several options to get to the top positions on Google:
Google Ads advertising
natural referencing
local SEO
…all means are good
But one Google result format is particularly popular: the featured snippet , or optimized extract.
even on featured snippets
Today, our SEO agency in Montreal will explain to you what a featured africa mobile whatsapp number snippet is, what it is for, and how to appear in a featured snippet?
If you would like to be supported by our Featured Snippets experts to create content that will rank first on Google, check out our SEO agency's web referencing prices .
et's go!
What is a Featured Snippet? Definition
Definition of a featured snippet
A Featured Snippet is a piece of content highlighted by Google to directly answer users' frequently asked questions. They are presented in a specific box at the top of the search results and include a link to the original source.
The information offered in a featured snippet comes from a website chosen by Google algorithms.
A format that attracts the attention of Internet users
It is designed to provide a quick and concise answer to the user's question without requiring them to click on a link to access a website.
Featured Snippets are typically accompanied by an image, title, and URL to provide additional information.
Meme on featured snippets
Featured Snippets are commonly referred to as “Position 0” for their ability to rank even before paid and organic results.
The goal of Featured Snippets: to bring you quick answers!
The goal of Featured Snippets is simple: to provide quick and effective answers. These optimized snippets, generated mainly by Internet users' questions, appear in almost half of Google searches. This format is also used for queries such as definitions or comparisons .
Featured Snippets capture attention by providing an instant answer, without requiring an additional click. In fact, a significant percentage of searches today end without a user clicking on a link.
This format compensates for articles that are too long by offering a concise answer , adapted to the immediate needs of users. By constantly improving the user experience, Google encourages frequent return of Internet users to its platform.
How does Google select the answer to a featured snippet?
To generate a Featured Snippet, Google's algorithms first identify the question asked by the user, then search for pages that provide a specific and relevant answer. Then, they select the most suitable page to create the featured snippet.
Figures on featured snippets
If you want to learn more, Google explains how featured snippets work here .
4 Types of Featured Snippets
Here is the list of the four main types of Featured Snippets:
4 types of featured snippets
1. The paragraph-type Featured Snippet
This type of featured snippet is the most widespread, representing nearly 70% of all Featured Snippets on Google (source SEMrush study ). You have surely already seen an optimized paragraph-type extract!
Example of featured snippets type paragraph
Which searches display a featured snippet in paragraph form in response?
The paragraph-based featured snippet is also the most commonly used by Google to provide direct answers to questions (like “how to survive the Canadian winter?”) or to provide a definition.
For example, Wikipedia has a large number of Featured Snippets for definitions of the type “[one word] definition”.
Google's goal here is to present a snippet of quality content.
ge, paragraph-based Featured Snippets displayed by Google are 42 words long.
2. The list-type Featured Snippet
Example featured snippets type list
This type of optimized extract represents approximately 19.1% of Featured Snippets (source SEM Rush study) .
It particularly stands out for searches related to recipes or gardening (as shown in the example of featured snippet with a totally random one above) or how-tos such as for the search “how to change a car wheel”.
What types of searches display a featured snippet in list form as a response?
List-based Featured Snippets are very common and usually appear to answer queries that ask for an enumeration of items.
Here are some typical examples of searches that might display this type of featured snippet *(again, it's Google's algorithm that decide
“The best…”: When looking for the best of something (movies, books, destinations)
Example: “best cell phones of 2024”
“How to…”: For practical questions that require a list of steps
Example: “how to make a chocolate cake”