4 Ways Instagram and Email Marketing Can Work Together
Posted: Thu Dec 12, 2024 10:53 am
When you’re starting a business, Instagram might be the first platform that can help you build your brand – it’s unbeatable in terms of brand growth and discovery.
But as your brand grows, you'll realize it's not just about likes, followers, and views. You have to find a way to speak directly to your customers, and get into their inbox.
Why? Because on social media, you rely on algorithms and timing to get your messages across. But with email marketing , your messages will be delivered personally. For optimal success, your marketing strategy must include both.
How to make Instagram and email marketing work together? The answer may not be so clear, so we have listed four of the best ways to bring your Instagram and email marketing together.
1. Show Off Your Feed
Creating an on-brand Instagram feed is a big effort, so why not promote it on other channels, like your email list ? People who sign up for somalia business email list your email marketing are already engaged. They're customers and potential customers who may not be following you on Instagram yet, but you know they want to see more of your content (otherwise, why else would they opt in to your email marketing ?)
Many companies have a standard social media follow button placed in the footer of each newsletter, but this might not be enough to get attention. Instead, include an image from your Instagram feed in your welcome campaigns. Welcome campaigns have an average open rate of 50% – 86% higher than a standard newsletter. Take advantage of this to promote your Instagram profile and get additional publicity.
As part of your welcome campaign, include a sneak peek of what you’ll find on your Instagram with a simple “Follow @dimshome on Instagram” as a call to action. Integrating your network is a simple and straightforward way to let your email subscribers know what they’re missing. Plus, including your Instagram feed in your emails is an easy way to add life and color to what would otherwise be just a block of text.
But as your brand grows, you'll realize it's not just about likes, followers, and views. You have to find a way to speak directly to your customers, and get into their inbox.
Why? Because on social media, you rely on algorithms and timing to get your messages across. But with email marketing , your messages will be delivered personally. For optimal success, your marketing strategy must include both.
How to make Instagram and email marketing work together? The answer may not be so clear, so we have listed four of the best ways to bring your Instagram and email marketing together.
1. Show Off Your Feed
Creating an on-brand Instagram feed is a big effort, so why not promote it on other channels, like your email list ? People who sign up for somalia business email list your email marketing are already engaged. They're customers and potential customers who may not be following you on Instagram yet, but you know they want to see more of your content (otherwise, why else would they opt in to your email marketing ?)
Many companies have a standard social media follow button placed in the footer of each newsletter, but this might not be enough to get attention. Instead, include an image from your Instagram feed in your welcome campaigns. Welcome campaigns have an average open rate of 50% – 86% higher than a standard newsletter. Take advantage of this to promote your Instagram profile and get additional publicity.
As part of your welcome campaign, include a sneak peek of what you’ll find on your Instagram with a simple “Follow @dimshome on Instagram” as a call to action. Integrating your network is a simple and straightforward way to let your email subscribers know what they’re missing. Plus, including your Instagram feed in your emails is an easy way to add life and color to what would otherwise be just a block of text.