Email marketing 2022: Trends and useful tools
Posted: Thu Dec 12, 2024 10:45 am
Is email marketing still an effective tool? Of course it is! 99% of users check their emails every day, so despite what some may think, people in general do not stop using emails and are still willing to interact with content that they find interesting.
There are those who believe that social media and chatbots have left email marketing behind, but this is not the case. The reality is that there is no alternative to email marketing that can replace it with the same relevance and power.
This situation has also been influenced by the constant evolution of email, as marketers regularly introduce new methods and strategies south africa company email list that continue to drive engagement and results, making email marketing the most reliable means of customer communication.
In this article, we will review new marketing tools that will take you to the next level in your strategy.
Trends to develop and optimize your email campaigns
We will analyze which methods will be relevant for marketing campaigns this year.
All technologies
The development of artificial intelligence is going full steam ahead, but many experts are still skeptical about it because its results have not been optimal. Even so, AI already has an important field of application.
There are those who believe that social media and chatbots have left email marketing behind, but this is not the case. The reality is that there is no alternative to email marketing that can replace it with the same relevance and power.
This situation has also been influenced by the constant evolution of email, as marketers regularly introduce new methods and strategies south africa company email list that continue to drive engagement and results, making email marketing the most reliable means of customer communication.
In this article, we will review new marketing tools that will take you to the next level in your strategy.
Trends to develop and optimize your email campaigns
We will analyze which methods will be relevant for marketing campaigns this year.
All technologies
The development of artificial intelligence is going full steam ahead, but many experts are still skeptical about it because its results have not been optimal. Even so, AI already has an important field of application.