On the other hand, despite the excess of resources that sales departments had at their disposal, the marketing department had little access to information, being responsible only for generating demand so that the sales department could continue communication, without evaluating issues such as the quality of leads , for example, which are crucial for evaluating campaign performance and even creating more assertive actions.
Change in CRMs
With technological advancements and the evolution of various CRM platforms , various functionalities began to be incorporated that allowed "doing more" with the leads generated: from marketing automation , sending personalized content to monitoring the lead throughout the entire purchase journey. And so Integrated Marketing
platforms emerged , such as Hubspot, for example, which in addition to providing a customer relationship management environment, also offer marketing resources that allow attracting, converting and nurturing the leads generated.
This change made it possible to create switzerland business fax list synergy between marketing and sales efforts. Marketing actions became much more results-oriented, with direct monitoring of the evolution of that lead from the moment they first access the website until the deal is closed.
Current CRMs
Currently, platforms are moving to a new level and working much more strongly on concepts such as customer success and omnichannel where, in addition to sales and marketing modules, they also began to provide tools for customer service and support, with the aim of working on customer delight and loyalty.
Among the many marketing platforms available on the market today, HubSpot undoubtedly stands out as the most complete in the world. Its various features have the power to expand the actions of your marketing, sales, and after-sales departments, which consequently increases team productivity and the results of your company as a whole.
Advantage is a certified HubSpot partner and offers services ranging from CRM installation, consulting to improve the way your company uses it, and even executing tasks that are beyond the scope of your team. Click below and find out how we can help you.
New call to action
Therefore, we can conclude that trends indicate that more and more marketing and sales efforts will become integrated, with total measurement of everything that is carried out, rather than isolated and individual actions.
In this scenario, Inbound Marketing comes in as a strong ally and fundamental tool, as it allows all this technology to be used in an intelligent and results-oriented way.
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