Learn about the latest changes to Facebook's algorithm
Posted: Thu Dec 12, 2024 10:28 am
Facebook creator Mark Zuckerberg announced in early 2018 his intention to make this social network a place where the user experience was more relevant . The changes focus on giving more importance , placing posts from friends and family at the top, relegating posts from companies to the last positions in the feed .
This has not left entrepreneurs, community managers and all those who are dedicated to marketing indifferent. Do you want to know how these developments affect the relationship between the consumer and the company? We will tell you!
How do Facebook's changes affect businesses?
What Mark Zuckerberg has planned for Facebook is to change the way in which the reach of posts is counted . Until now, a post was counted as having reached a user when it was loaded into the feed even if it was not actually viewed. With the new update, it is only counted when it has appeared in the timeline and the person has browsed through it .
Anyone involved in social media should know that metrics are going bolivia phone number library undergo considerable changes compared to last year. Now the data will show more real results than those recorded so far. In 2018, changes to the algorithm will make impressions and engagement based on more real data, so keep believing in them!
What can you do to improve on Facebook?
The best way to respond to Facebook's algorithm changes is to offer quality content instead of a lot of content. Spend time planning your posts and looking for original ways to reach your organic audience instead of constantly sharing other people's content. Here are some ideas:
Use Facebook groups
Although it may not seem like it, Facebook groups are widely used around the world. Interacting in groups with other users can help you increase your awareness quickly and easily by sharing information with individuals who have similar interests to your company.
You can start to create a community of users thanks to comments, interactions between them, and debate on relevant topics. Just what Zuckerberg intends with his latest changes, that likes , shares and comments emerge naturally.
Take care of the message you want to convey
Think of topics that are relevant to your audience , ask questions that can generate feedback from your users . Make sure your followers are interested in them and can give their opinion.
These changes in Facebook's algorithm mean that the leads we get are of higher quality, since they are really attracted by the actions we carry out on social networks.
Many people say that these changes imply an increase in the budget for Facebook campaigns, however, by using statistics to segment the audience appropriately, we will not need to dedicate more resources to reach our followers .
This has not left entrepreneurs, community managers and all those who are dedicated to marketing indifferent. Do you want to know how these developments affect the relationship between the consumer and the company? We will tell you!
How do Facebook's changes affect businesses?
What Mark Zuckerberg has planned for Facebook is to change the way in which the reach of posts is counted . Until now, a post was counted as having reached a user when it was loaded into the feed even if it was not actually viewed. With the new update, it is only counted when it has appeared in the timeline and the person has browsed through it .
Anyone involved in social media should know that metrics are going bolivia phone number library undergo considerable changes compared to last year. Now the data will show more real results than those recorded so far. In 2018, changes to the algorithm will make impressions and engagement based on more real data, so keep believing in them!
What can you do to improve on Facebook?
The best way to respond to Facebook's algorithm changes is to offer quality content instead of a lot of content. Spend time planning your posts and looking for original ways to reach your organic audience instead of constantly sharing other people's content. Here are some ideas:
Use Facebook groups
Although it may not seem like it, Facebook groups are widely used around the world. Interacting in groups with other users can help you increase your awareness quickly and easily by sharing information with individuals who have similar interests to your company.
You can start to create a community of users thanks to comments, interactions between them, and debate on relevant topics. Just what Zuckerberg intends with his latest changes, that likes , shares and comments emerge naturally.
Take care of the message you want to convey
Think of topics that are relevant to your audience , ask questions that can generate feedback from your users . Make sure your followers are interested in them and can give their opinion.
These changes in Facebook's algorithm mean that the leads we get are of higher quality, since they are really attracted by the actions we carry out on social networks.
Many people say that these changes imply an increase in the budget for Facebook campaigns, however, by using statistics to segment the audience appropriately, we will not need to dedicate more resources to reach our followers .