All of this is a waste if no one bothers to open your email. This is where the importance of a subject line becomes the topic of discussion. Email senegal company email list marketing remains one of the best methods of communicating with prospects and potential customers.
In the age of crowded email inboxes, before your prospects or customers read your email… they had to open it first. That’s why the subject line of a sales email plays a vital role. The more people open your emails, the higher your chance of a sale. Hundreds of billions of sales emails are sent every day to capture the customer’s attention.
Why the subject of the email is important
How many well-crafted but unread emails are sitting in an inbox? 200? 500? Probably 1,000 if the person has subscribed to countless mailing lists. People today receive many emails a day, and most of them open them. People are being inundated with more information than ever before, and they have less time to absorb it all. Most emails are simply ignored… unless they have a well-balanced subject line.
According to a study on email statistics, based on subject lines alone, 35% of email recipients open emails and 69% of recipients send emails to SPAM based on email subject lines. There is no silver bullet subject line to give you, because what works for one company might or might not work effectively for another.
Just think about it: Would you open an email if it had a subject line that says “Open Me” or “Hi” or “URGENT” or “Sign Up to Win a FREE iPhone 6S+” or something similar? All of these types of messages land straight into a SPAM folder. A bad subject line is going to get 5 times less customers to open and read your emails.
