In this article, we explain what segmentation is in email marketing and why it is essential to create more personalized emails. Read on to learn how to segment your email subscriber lists.
What is segmentation in email marketing?
Segmentation is a prioritization technique in which you classify the contacts on your lists into different groups based on predefined criteria.
Segmentation allows somalia business email list you to group together customers who share the same characteristics. For example, you can divide your email subscriber list based on their interests, location, purchase history, customer type, etc. (more on this later).
Doing so makes it easier to personalize your campaigns and ensures that each message is relevant to each subscriber. Sending emails that resonate with each subscriber’s specific pains, wants, and needs will improve engagement. Studies have shown that segmented email campaigns produce 90.7% more clicks than non-segmented campaigns.
Alex Souch oroukof of Moo send says that for marketers, segmentation is a beginner’s technique, but you’d be surprised how many marketers neglect these tactics in their own campaigns. “It’s a great and great idea to have subscribers share their email address with you, but you’re not maximizing the full potential of your email marketing campaigns when you don’t segment your subscriber lists.”
Some of the benefits Moosend has seen from segmenting their lists are:
The ability to send more relevant material
Take advantage of the funnel and the journey your buyers take.
Higher ROI
Walking the fine line between sending too many emails or too few
Best practices for effective segmentation
You need to segment your subscriber list to improve the overall success of your email marketing campaigns and take your email marketing efforts to the next level.
