Fill your next school year with students thanks to embedded video
Posted: Thu Dec 12, 2024 8:02 am
Back-to-school sales can be a great opportunity to increase your revenue and build visibility and familiarity for your brand. But you'll need to do some proactive planning and craft an effective strategy if you want to maximize your results.
One of the best tools for this task is embedded video in email marketing, but how exactly is this strategy used and why is it so effective for back-to-school sales?
Why Embedded Video for Back-to-School Marketing Strategy?
Embedded videos in email are great for back-to-school marketing campaigns for a number of reasons. First, you can leverage the power of email marketing, which remains one of the most cost-effective strategies in the modern marketing world.
You can also take advantage of these benefits:
Brand Differentiation. How many marketing emails list of telegram users in netherlands do you receive on a regular basis? How many of these emails have embedded videos that play automatically when you open them? If you’re like most consumers, you’re almost overwhelmed with so many written emails that all look the same. Finding an embedded video that plays automatically in the middle of an email message is something that will stick out in your mind. This is one of the reasons embedded videos are powerful – they serve as a way to differentiate your brand.
User attention and information processing. People are much more likely to pay attention to a video than to reading the body of a written email. There are several reasons for this, including the fact that video is much easier and quicker to process. With embedded videos, you'll get users to pay much more attention and retain more of the information you present to them. In turn, this can lead to higher traffic rates and higher conversion rates.
The power of personalization. Personalization is key to attracting new audiences. You can take simple steps to personalize your email content, such as including your recipient’s name as a greeting, but if you want to stand out in the modern age, you’ll need to go a step further. With embedded video in email, you can use a simple CSV file to personalize the videos you send in a variety of ways, completely changing the content of the video based on the information you provide.
Automation potential. Embedded videos also have the potential to be automated, saving you time and money. Once you have optimized this strategy, you will start generating new revenue consistently without it costing you much.
Ease of embedding. Viewed.video makes it easy to embed videos. Many people are skeptical about the benefits of embedded video and email because they imagine creating and embedding videos is a difficult, stressful, and time-consuming process. But thanks to modern tools, it only takes a few minutes and no real technical knowledge.
Tracking and analytics. Embedding videos in email also gives you access to better tracking and analytics. At the end of your back-to-school marketing campaign, you can take a look at which videos performed best, which performed worst, and which angles will lead to greater success in future iterations of your campaign.
Familiarize yourself with the main purchases
Before you start your back-to-school marketing campaign, you should familiarize yourself with some of the top purchases during this time of year. Some of the top products during the back-to-school season in 2021 were shoes, basic school supplies (like notebooks and pencils), and non-shoe-related clothing. You can use this information to personalize the products you offer to your email recipients and the products you keep above the fold on your website.
One of the best tools for this task is embedded video in email marketing, but how exactly is this strategy used and why is it so effective for back-to-school sales?
Why Embedded Video for Back-to-School Marketing Strategy?
Embedded videos in email are great for back-to-school marketing campaigns for a number of reasons. First, you can leverage the power of email marketing, which remains one of the most cost-effective strategies in the modern marketing world.
You can also take advantage of these benefits:
Brand Differentiation. How many marketing emails list of telegram users in netherlands do you receive on a regular basis? How many of these emails have embedded videos that play automatically when you open them? If you’re like most consumers, you’re almost overwhelmed with so many written emails that all look the same. Finding an embedded video that plays automatically in the middle of an email message is something that will stick out in your mind. This is one of the reasons embedded videos are powerful – they serve as a way to differentiate your brand.
User attention and information processing. People are much more likely to pay attention to a video than to reading the body of a written email. There are several reasons for this, including the fact that video is much easier and quicker to process. With embedded videos, you'll get users to pay much more attention and retain more of the information you present to them. In turn, this can lead to higher traffic rates and higher conversion rates.
The power of personalization. Personalization is key to attracting new audiences. You can take simple steps to personalize your email content, such as including your recipient’s name as a greeting, but if you want to stand out in the modern age, you’ll need to go a step further. With embedded video in email, you can use a simple CSV file to personalize the videos you send in a variety of ways, completely changing the content of the video based on the information you provide.
Automation potential. Embedded videos also have the potential to be automated, saving you time and money. Once you have optimized this strategy, you will start generating new revenue consistently without it costing you much.
Ease of embedding. Viewed.video makes it easy to embed videos. Many people are skeptical about the benefits of embedded video and email because they imagine creating and embedding videos is a difficult, stressful, and time-consuming process. But thanks to modern tools, it only takes a few minutes and no real technical knowledge.
Tracking and analytics. Embedding videos in email also gives you access to better tracking and analytics. At the end of your back-to-school marketing campaign, you can take a look at which videos performed best, which performed worst, and which angles will lead to greater success in future iterations of your campaign.
Familiarize yourself with the main purchases
Before you start your back-to-school marketing campaign, you should familiarize yourself with some of the top purchases during this time of year. Some of the top products during the back-to-school season in 2021 were shoes, basic school supplies (like notebooks and pencils), and non-shoe-related clothing. You can use this information to personalize the products you offer to your email recipients and the products you keep above the fold on your website.