Tutorial: Configure video display and duration in email
Posted: Thu Dec 12, 2024 7:04 am
Now that you know how to embed a video in an email using Viewed , you probably want to know how to set up video within the email to improve the user experience.
If you still don't know how to embed videos within the email using Viewed: How to embed a video in an email.
1. Why is it important to configure your video display?
Before sending your video email campaign , it's important to take a few minutes to set up your video display within the email.
As you know, the security filters of the different email clients are becoming more and more strict, so we can only show 10 or 30 seconds of the video inside the email, depending on the email client mexico telegram mobile phone number list your subscribers use. For this reason, it is important that you configure what your subscribers will see inside the email, as this will allow you to capture their attention and arouse their curiosity.
At Viewed , we analyzed the results of our clients’ most successful campaigns and found that recipients only watch the first 8 seconds of the video before clicking, resulting in up to a 170% increase in click-through rate and up to 200% increase in conversion rate.
But don't worry, this doesn't mean your subscribers will never see the full video. Our technology is designed to make your video compatible with various email security technologies and filters. Once your users click on the video, they can enjoy it in its entirety, in high quality, and in a web environment free of distractions and advertisements.
2. Set up video display in email
If you've already copied your video code into your email marketing template, you won't need to delete it and paste it again every time you make a new setup. Just make sure you don't send the email marketing campaign with the video until everything is ready.
To begin setup, select " HQ video email preview " from the left menu.
video-settings-in-the-viewed-platform
Below are the different video experiences your subscribers will be able to interact with: Fallback image, HQ video email preview, and Full video.
configure video in email
2.1. Backup Image Configuration
This is the static image that your users will receive only if your monthly views are exhausted or your users are using a very old version of Outlook.
Click the "Edit" button .
Then use the bar to select the frame and click "Snapshot".
When you're done, don't forget to select "Save changes" to save your changes and continue.
Select-the-thumbnail-image-of-your-video
2.2. HQ video email preview
Your users will enjoy a new experience when they receive this high-quality 10-second multimedia file inside an email. We know that 10 seconds may not seem like enough, especially if you have prepared a video with a longer duration, but we have strategically chosen it to capture the attention and pique the interest of your recipients. This video snippet will give them a taste of what they can expect if they decide to interact further. It is an effective way to invite them to visit the landing page or platform where the full video is located, where they can enjoy the full duration and content you have prepared. This way, you can generate greater interaction and engagement with your audience, maximizing the impact of your message in each email.
Also, please note that the video length cannot be extended beyond 10 seconds due to email platform security filters, unless recipients open the email from the Apple Mail app, where our platform will automatically deliver an extended 30-second version.
Click on the "Edit" button of HQ video email preview.
Slide the bar to indicate which 10 seconds of video will be displayed within the email.
When finished, select "Next" .
Select-up to 10 seconds
You will then be directed to a configuration panel for the icons that will appear within your video to create a greater impact.
Timestamp: Displays a time marker to indicate the remaining playback time.
Mute icon: Displays a mute icon over your video. Enabling this option can help increase your click-through rate by persuading your users that the video has sound.
Progress Bar: As the name suggests, this is the bar that marks the progress of the video. You can configure the color in which you want this bar to be displayed.
If you still don't know how to embed videos within the email using Viewed: How to embed a video in an email.
1. Why is it important to configure your video display?
Before sending your video email campaign , it's important to take a few minutes to set up your video display within the email.
As you know, the security filters of the different email clients are becoming more and more strict, so we can only show 10 or 30 seconds of the video inside the email, depending on the email client mexico telegram mobile phone number list your subscribers use. For this reason, it is important that you configure what your subscribers will see inside the email, as this will allow you to capture their attention and arouse their curiosity.
At Viewed , we analyzed the results of our clients’ most successful campaigns and found that recipients only watch the first 8 seconds of the video before clicking, resulting in up to a 170% increase in click-through rate and up to 200% increase in conversion rate.
But don't worry, this doesn't mean your subscribers will never see the full video. Our technology is designed to make your video compatible with various email security technologies and filters. Once your users click on the video, they can enjoy it in its entirety, in high quality, and in a web environment free of distractions and advertisements.
2. Set up video display in email
If you've already copied your video code into your email marketing template, you won't need to delete it and paste it again every time you make a new setup. Just make sure you don't send the email marketing campaign with the video until everything is ready.
To begin setup, select " HQ video email preview " from the left menu.
video-settings-in-the-viewed-platform
Below are the different video experiences your subscribers will be able to interact with: Fallback image, HQ video email preview, and Full video.
configure video in email
2.1. Backup Image Configuration
This is the static image that your users will receive only if your monthly views are exhausted or your users are using a very old version of Outlook.
Click the "Edit" button .
Then use the bar to select the frame and click "Snapshot".
When you're done, don't forget to select "Save changes" to save your changes and continue.
Select-the-thumbnail-image-of-your-video
2.2. HQ video email preview
Your users will enjoy a new experience when they receive this high-quality 10-second multimedia file inside an email. We know that 10 seconds may not seem like enough, especially if you have prepared a video with a longer duration, but we have strategically chosen it to capture the attention and pique the interest of your recipients. This video snippet will give them a taste of what they can expect if they decide to interact further. It is an effective way to invite them to visit the landing page or platform where the full video is located, where they can enjoy the full duration and content you have prepared. This way, you can generate greater interaction and engagement with your audience, maximizing the impact of your message in each email.
Also, please note that the video length cannot be extended beyond 10 seconds due to email platform security filters, unless recipients open the email from the Apple Mail app, where our platform will automatically deliver an extended 30-second version.
Click on the "Edit" button of HQ video email preview.
Slide the bar to indicate which 10 seconds of video will be displayed within the email.
When finished, select "Next" .
Select-up to 10 seconds
You will then be directed to a configuration panel for the icons that will appear within your video to create a greater impact.
Timestamp: Displays a time marker to indicate the remaining playback time.
Mute icon: Displays a mute icon over your video. Enabling this option can help increase your click-through rate by persuading your users that the video has sound.
Progress Bar: As the name suggests, this is the bar that marks the progress of the video. You can configure the color in which you want this bar to be displayed.