What is a website?
A website is a virtual space made up of a set of pages related to each other and within a domain. It is common to use this term as a synonym for zalo phone number data web page, but in reality it is not the same: the article you are reading is on the website https://elestudiodecoco.com/consejos-pa ... sitio-web/ which belongs to the website elestudiodecoco.com .
Websites can be classified in different ways, such as by their structure and form (static or dynamic) or by the technology they use (HTML, Flash, PHP, JavaScript). However, the most common classification is by their functionality : online store, blog, corporate website or portfolio, among others.
What elements should it have?
Websites function as a shop window on the Internet. If we want optimal results, when designing them we must be clear about their objective and who they are aimed at. In addition, their design should include:
Header that draws attention, since it is the first thing the user sees, functioning as a “business card.”
Clear and intuitive navigation menu . The easier it is, the better the user experience will be and, consequently, the better the web positioning.
Buttons and calls to action that stand out and capture the attention of users.
Form and contact information , also including ways to contact will generate trust in users.
Simple footer with contact information, links of interest, social media icons, as well as legal texts.
Quality content. Clear, legible, attractive texts accompanied by quality images. It should be focused on what the client needs and updated periodically.
Key tips for making a website work
1. Web hosting.
Choosing a hosting provider to host your website is one of the first steps that you cannot overlook. Quality, good technical support and security measures are aspects that will determine the proper functioning of your website.
2. Professional web design.
Web design should combine an attractive visual appearance with functionality that meets the needs of your target audience. The website design should be modern, simple but well organized . In addition, the colors, typology and graphics should be in line with the brand image, thus transmitting greater confidence.
It is essential to have a responsive design , that is, one that adapts to different devices and operating systems, so that the content is displayed correctly. A professional quality web page design will make the difference , so it is advisable that you put yourself in the hands of experts.
responsive website design
3. SEO optimization.
As we have already discussed in several posts, such as the one on the relationship between web design and SEO, it is of little use to have a nice website if no one finds it. To give it visibility and position it among the first results of search engines, it is essential to work on SEO. Basic SEO includes actions such as optimizing web pages with title tags, h1, h2, linking, having an optimal loading speed, keywords in the copy, etc.
This positioning work can also be combined with other digital marketing strategies , to attract more traffic, such as advertising campaigns.
4. Regular updates.
Websites need to be updated on a technical, design and content level. If you have a WordPress-based design, it is important to keep in mind that plugins require updates, as do the theme and template. This web maintenance will help your pages function properly and keep them secure.
As for the content of your pages, updating it periodically will improve the user experience and prevent you from losing positions in search engines. Keeping it up to date and being consistent will also help to avoid giving the impression of being careless.
5. Continuous measurement.
To detect errors and look for improvements, it is necessary to measure and analyze the traffic your website receives. For example: how many users visit it, the channels they use to enter, how long they spend browsing, what pages they visit, etc. One of the most useful tools to analyze how your strategies are working and make decisions is Google Analytics.