Generally, visitors to a merchant's website come to look for something specific. For example, to check out what products or services are for sale, before choosing to leave the site or make a purchase. This is why a bounce rate between 20-40% for a merchant's website is normal.
On the other hand, editorial sites are often found to have a higher bounce rate. If you are a sports coach and have a fitness blog with an 80% bounce rate, you don't have to worry.
Indeed, Internet users come to look for specific information, read an article they find interesting and then leave the site. A user who only reads one page of a blog or webzine is not necessarily dissatisfied.
Pages visited
The entry and exit pages of a site should also costa rica whatsapp number data 5 million be taken into account when analyzing the bounce rate. In fact, if a visitor reaches your home page, they will most likely end up visiting another section within your website.
If, on the other hand, they land on your “Contact” page after typing your company name + phone number into Google, they will likely leave the site quickly. After all, they have already found the information they were looking for. This is why contact pages generally have a high bounce rate.
Time spent at a site
This is a key indicator that your website is struggling. If you have an 80% bounce rate and people spend less than a minute on your site, something is wrong. This means that the user quickly left the site because the content didn't match their search or didn't catch their attention.
The type of site
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