During this phase, you may also:
Evaluate your email workflow : Understand the journey your emails create for your recipients. They should guide them seamlessly through the sales funnel. If every campaign feels the same, it’s time to rethink. Adapting based on feedback can lead to more personalized and effective workflows.
Perform an infrastructure audit : This is the backbone of your email campaigns. Things like IP addresses, DNS records, and MTAs should be optimized. Even subtle changes like changing the sender name can flag campaigns.
Evaluate the responsiveness of the project: This is list of telegram users in sweden crucial in an era where many users access email on mobile devices. Make sure your content displays correctly across multiple devices and email providers.
Address the health of your email list : Weeding out inactive subscribers ensures your list is effectively segmented so you can optimize your campaign relevance and ROI. You may also want to refresh your list: an outdated list can consume resources without producing results.
Evaluate subject lines : The gateway to your email content. If they aren’t compelling, even the best content won’t get read. Innovate and test different approaches to keep your audience interested.
Change your email sending frequency : The frequency and timing of your emails can make a dramatic difference in your engagement levels. Consider changing your email schedule if you’re still waiting for the results you want.
Analyze the results: In addition to considering the user journey and experience, you want to understand whether each email achieved its intended purpose. For example, are your cross-promotion tactic in onboarding emails driving more sales? Are your monthly newsletters driving traffic to your website? Are your recovery emails helping reduce churn?