It is worth noting that although data can help companies better understand customers, it may also cause concerns about infringement of customer privacy. So, how can marketers make full use of data while taking into account customers' privacy rights? The answer is: make good use of " first-party data" .
"First-party data" refers to consumer information collected through the company's internal online or offline channels. Online data includes information on customer composition, behavior, actions and austria whatsapp number data 5 million preferences collected on the company's website, mobile applications, customer relationship management systems, social media and other platforms.
Offline data includes customer questionnaires, feedback forms, call centers, and other methods of collecting customer information in the customer relationship management system.
Why companies should prioritize “first-party data”
Because "first-party information" is information collected by an enterprise after obtaining the consent of a specific audience, it has a certain degree of accuracy, and the enterprise itself knows best the use and purpose of collecting the information, and can also ensure that the information can accurately reflect the customer base. Appearance.
Whether it is purchases, app downloads, in-app operations, social media interactions, subscriptions, or other records, they are all “first-party data”. Because they are obtained directly from the source, they are more valuable to marketers. value.