Automatically generate relevant keywords for targeting

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The beginning of the new year is often the time when people start to pay attention to finance and real estate, two investment subjects. The first few months of 2022 are a great time for marketers in both industries to reach potential customers and offer their company's services to markets with huge purchasing power. When everyone in the industry is using the same keywords to target potential customers in their online marketing campaigns, what can marketers do to stand out? More importantly, what can marketers do to ensure their campaigns run smoothly from start to finish? Our answer is artificial intelligence (AI). In this day and age, marketers almost need psychics to figure out what their audiences are searching for on Google. In addition, they must rely on coffee and energy drinks to stay awake and alert during marketing campaigns so they can adjust their budgets and strategies at any time. At this time, Appier's AIXON-AIXPERT joint solution can become marketers' secret weapon, predicting efficient keywords and automatically executing key marketing activities.

Most digital marketers know how tedious list of algeria whatsapp phone numbers it can be to brainstorm keywords to plan a campaign. After all, there are only so many words related to banking or real estate industry. Once the advertisement is online, each keyword will consume budget. The AIXON-AIXPERT joint solution utilizes advanced AI models to accurately predict relevant keywords for each user, with an accuracy that exceeds keywords provided by first-party data or marketers themselves.



When we think of keyword groups, we always base our associations on assumptions and stereotypes. People looking to start a family may want to look for health insurance and a two-bedroom apartment. Most marketers would probably consider using keywords related to this type of person. Similarly, certain professional fields have their own terminology (i.e. "yield" and "derivative financial products" in finance, "mortgage" and "escrow" in real estate), and these terms will become the focus of searches and discussions. But beyond that, it’s difficult to come up with other advertising keywords on your own.

But what about keywords for activities and behaviors of target groups we didn’t expect? How do we ensure these people don’t fall through the cracks when we market our products and services?