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How does the Instagram algorithm work?

Posted: Tue Dec 10, 2024 9:48 am
If you want to meet the goals set in your marketing plans, it will be useful for you to know how the Instagram algorithm works. Therefore, we invite you to continue reading until the end so that you can find out everything related to this digital tool, which will help you communicate efficiently with your clients. Don't miss any details because we will explain how the Instagram algorithm works and how you can adapt this set of mathematical equations in different functionalities of the app. We will also talk about some tips for working with the algorithm and thus be able to become a true professional. Let's get started.

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What is the Instagram algorithm?
The Instagram algorithm is a set of instructions and mathematical equations that determine the content that will be prioritized on the platform. Although the selection processes are similar, this system creates a personalized experience for each user. Thanks to this, the person spends as much time as possible connected to the social network.

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Today, we know that there are several algorithms and filters that work together, which follow specific variables in each section of the app so that the individual can view the content. It must be kept in mind that these patterns are being deciphered and are constantly evolving to provide a better user experience. As a result, the platform's creatives must keep up to date with the latest developments if they want to become true influencers.