If you were to put yourself in the role of a scientific
Posted: Tue Dec 10, 2024 6:48 am
If you were to put yourself in the role of a scientific team that came up with a "miraculous" and marketable idea, would you be able to name any possible negatives or obstacles to cooperation with CUIP?
But of course - the commercialization process places significant demands on the originator of the technology. For most scientists, it is a new experience, and therefore an entry outside their comfort zone. Without the input of the originator of the technology, in most cases it is not possible to launch the technology on the market, so close cooperation between CUIP and the scientists is needed for several months. During this period, it is necessary to do new things, with which we are happy to help scientists, but we cannot do them for them. Another negative that can often be observed is envy. We are in the Czech Republic and success is not forgiven, which some scientists may ultimately perceive negatively, but we cannot do anything about it.
Can you name specific examples of spin-off projects that kenya telemarketing you have successfully launched? What are their benefits?
To date, we have founded five spin-off companies, and we are working on more. All companies are still doing well. The most commercially successful of them is GeneSpector , which has been very actively involved and is still helping in the fight against COVID-19 through PCR testing and other activities. In 10 months of operation, its turnover exceeded a quarter of a billion crowns. Among other things, it donated a million crowns to the UK Foundation Fund for the Fight Against COVID-19. Other companies are not standing aside either, Charles Games sells their games by the thousands, FlexiCare creates telerehabilitation solutions for patients, and LAM-X, in turn, disinfection through nanotechnology.
What channels do you think are suitable for successful marketing of science? And what role do social networks play in science?
Mass media has proven to be the most effective for us. When launching new technologies, we usually hold a press conference, and then we are on the evening news, talk shows, radio, and major newspapers. Short promo videos spread well, and social media is of course a good place to start. Twitter has proven to be effective in the scientific community, commercial partners usually notice our technologies on LinkedIn , and we have the greatest impact on the wider public on Facebook.
And can Czech scientific institutions use social networks and other channels you are talking about?
From my perspective, I have noticed a very positive trend lately, in terms of emphasis on science communication, that is without a doubt. Whether the potential is fully utilized is not for me to assess. I consider myself a technology transfer manager, I would not like to interfere in the work of my communication colleagues.
But of course - the commercialization process places significant demands on the originator of the technology. For most scientists, it is a new experience, and therefore an entry outside their comfort zone. Without the input of the originator of the technology, in most cases it is not possible to launch the technology on the market, so close cooperation between CUIP and the scientists is needed for several months. During this period, it is necessary to do new things, with which we are happy to help scientists, but we cannot do them for them. Another negative that can often be observed is envy. We are in the Czech Republic and success is not forgiven, which some scientists may ultimately perceive negatively, but we cannot do anything about it.
Can you name specific examples of spin-off projects that kenya telemarketing you have successfully launched? What are their benefits?
To date, we have founded five spin-off companies, and we are working on more. All companies are still doing well. The most commercially successful of them is GeneSpector , which has been very actively involved and is still helping in the fight against COVID-19 through PCR testing and other activities. In 10 months of operation, its turnover exceeded a quarter of a billion crowns. Among other things, it donated a million crowns to the UK Foundation Fund for the Fight Against COVID-19. Other companies are not standing aside either, Charles Games sells their games by the thousands, FlexiCare creates telerehabilitation solutions for patients, and LAM-X, in turn, disinfection through nanotechnology.
What channels do you think are suitable for successful marketing of science? And what role do social networks play in science?
Mass media has proven to be the most effective for us. When launching new technologies, we usually hold a press conference, and then we are on the evening news, talk shows, radio, and major newspapers. Short promo videos spread well, and social media is of course a good place to start. Twitter has proven to be effective in the scientific community, commercial partners usually notice our technologies on LinkedIn , and we have the greatest impact on the wider public on Facebook.
And can Czech scientific institutions use social networks and other channels you are talking about?
From my perspective, I have noticed a very positive trend lately, in terms of emphasis on science communication, that is without a doubt. Whether the potential is fully utilized is not for me to assess. I consider myself a technology transfer manager, I would not like to interfere in the work of my communication colleagues.