Starting By Focusing On

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It’s A Never-ending Hamster Wheel.what Marketing Leaders Don’t Know About Buying Technologyi’ve Worked With Many Brands To Help Them Select Content And Marketing Technologies, From Content And Digital Asset Management To Marketing Automation And Customer Data Platforms. In Almost Every Case, The Process Begins With Understanding How The New Or Replacement Technology Will Fit Into The Marketing Process. But, In Most Cases, No Defined Process Exists. It Happens With All Kinds Of Marketing And Content Technologies.


But It’s Particularly Apparent In How Content And Marketing Leaders oman phone number resource Approach Adopting New Generative Ai Tools.instead Of The New, Sophisticated Capabilities Tech Products Offer, Marketers Should First Figure Out Which Existing (Or At Least Designed) Processes The New Technology Purchase Will Amplify, Standardize, Or Scale. I Am Researching The Integration Of Ai Into The Content And Marketing Processes. I’ll Preview Two Findings From The Report In Development.first, Among The Marketers Surveyed, % Say They Experiment With Or Actively Use Generative Ai Technologies To Create Content.



However, Only % Of That Group Has A Formal Workflow Process That Includes Generative Ai.that Follows The Pattern For Many Innovative Marketing Technologies Over The Last Years.in Consulting With Companies Selecting Generative Ai Tools, I’ve Learned Brands Aren’t Sure How, Where, Or Even Why The Tool Makes Sense For Their Marketing Teams. Yet, They Know It’s An “important” Capability That’s Attracted The Interest Of Senior Management, Who Might Supplement (And, In Some Cases, Replace) Content Creators.