A 2021 Forrester report (1) analyzes the “top” sales automation solution providers on the market and scores them based on a 37-criteria evaluation system. In the report by this market research leader, SugarCRM has received a positive overall rating and is investor phone number data positioned as a “Strong Performer”, i.e. a “potent competitor”.
Forrester highlights SugarCRM's strengths as "its business process management engine for organizing workflows, its customer journey visualization options, and its powerful renewals console for managing recurring revenue."
SugarCRM helps teams perform at every stage of the customer lifecycle
Forrester analyzes CRM vendors of all kinds, from smaller independent companies to industry giants. SugarCRM is noted for facilitating collaboration across teams and providing users with a complete view of the customer journey that enables them to anticipate customer needs.
The report also highlights the wealth of useful information provided by this CRM solution (customer health indicators, sales forecasts or recommended actions), its CPQ services for creating quotes and estimates, and its partner relationship management capabilities. The effectiveness of these functionalities is supported by nearly 4,000 SugarCRM users who use the full suite in the specialized professional services, financial services, manufacturing, technology and software industries.
Forrester also highlights Sugar Sell's core sales automation features, which complement the core offering with extra functionality: sales intelligence, integrated chat, voice customer service, AI-powered lead and opportunity qualification, and ideal customer profile identification. Customers surveyed by Forrester cite the suite's flexibility and ability to develop customer-centric strategies as key advantages, and say SugarCRM is especially useful for companies looking for a quick return on investment and ease of use.
Forrester analyzes the CRM solutions ecosystem
In another report (2) published this year, Forrester offers recommendations for identifying and choosing the most suitable partner for the implementation of CRM solutions. The study reveals key data on the CRM solutions ecosystem and addresses some of the issues affecting those responsible for choosing and developing applications at a time of great complexity for the sector.
Before explaining the steps to follow to find the ideal solution for each company, Forrester makes a series of observations on the current state of CRM solutions and industry trends.