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In its modern sense, merchants let potential customers know that others approve of their product or service and are already using it. “Millions sold last month” or “five out of ten electricians use our equipment” are typical examples of social proof techniques. Try to think of ways in your written copy that you can show that your product is popular with others, used by a lot of people, or well-reviewed on social media.


Make sure that you only quote verifiable statistics and data brazil telephone number data at all costs. Turn on the FOMO Effect Fear of missing out is a compelling human emotion. People don’t want to miss out on something good, whether it’s a sale, one-time discount, special announcement, or free upgrade. Pepper your communications with FOMO-inducing phrases, and readers will be more likely to respond. Use Linguistic Tools Use common language tools like repetition of key words, rhyme, references to common cultural themes, humor, persuasive warnings, and anything else that works for your message and purpose.



For example, if you’re trying to engage buyers of home medical devices, it’s often effective to include science-based warnings about the consequences of not monitoring one’s health. If we put it all together Of course, you’ll find yourself using half a dozen or more of the tools listed above. But it’s important to consider them all, understand how each one works, and then decide which group best fits your organization’s needs.


When it comes to expanding your customer base, it makes sense to know what types of tools are available and then carefully choose between the options.How to Encourage Shoppers to Provide Customer Support Feedback Writer: Prospero Team | July 26, 2021 | customer service, suggestions A person wearing headphones works on a laptop, with text overlay about encouraging customer support feedback. According to Spiegel, around 95 percent of online shoppers read reviews before purchasing a product.