To classify each medium we use the following criteria: cost per touch , hours industry email list name needed to complete the entire portfolio , effectiveness of the medium , or how many people pay to receive a message through said medium, and reach or number of people in the portfolio that we managed to reach through said medium.
By using the fastest, most cost-effective and most far-reaching media first , we can generate strategies that save up to 40% of the budget against traditional media or strategies that use the most expensive media first, while expanding our reach at the right times and keeping the most productive and motivated agents and staff.
Some digital media providers specialized in debt collection, such as Auronix , provide real-time dashboards and metrics that allow you to measure the effectiveness of each medium and enhance its performance through small adjustments and integrations such as conversational SMS, WhatsApp and bots . Want to know more? Contact us or browse related articles below: