Why create an (effective) landing page for your blog or website?
This is one of the most important points to organize your online work: everyone tells you that they are important to monetize, earn, have greater results in terms of user experience and SEO. But do you know why you should create a landing page and make sure it performs at its best?
In most cases, the answers revolve around monetization. Landing pages are a central tool in the inbound marketing process, they transform the user who visits the blog or website into a lead. Or a customer. But is this the only motivation that drives you to work on resources of this kind?
Why create a landing page that is truly effective, fast, pleasant to look at and navigate but above all capable of making a difference? Do you want senegal phone numbers to transform anmateur blog into a professional project to earn money online? Here are the answers that should motivate you to work hard with they, the designer, the code cleaning and a good dose of CRO ( conversion rate optimization ).
Table of Contents
What is a landing page and what is it used for?
Squeeze Page Features
Sales Page Features
Why create a landing page?
Increase conversions with landing pages
Create content for user needs
Reduce your site's bounce rate
Measure return on investment (ROI)
Use the landing page as a test for SEO
Why create a landing page
What is a landing page and what is it used for?
Before starting the journey to understand the deep motivations that drive you to create a conversion resource, you need to answer this question: what is a landing page , what is the definition?
This term refers to a publication that is used for a specific purpose: to transform the visitor into something different. It represents the ultimate goal, the arrival point of a navigation path: it is no coincidence that landing page, translated from English, means landing page.
The generic meaning of this term allows us to arrive at a series of reflections that should characterize this work. The landing page must be easy to reach from every section of the site and free of unnecessary frills for the ultimate goal. That is, the conversion decided upstream.
The activity is encouraged by a call to action that pushes to perform an action. The composition of a landing page changes, evolves based on the purpose and the tests carried out to understand what is the best combination. But it is also true that there are categories to analyze.
Squeeze Page Features
This version of landing pages (also known as lead capture and opt-in pages) is about publications for lead generation and email marketing purposes. Translation: squeeze page .
This formula is used because the goal is to obtain the greatest possible number of useful contacts to insert into a list to be exploited with newsletters, sales funnels, email marketing automation, DEM.
Sales Page Features
They are landing pages but with a different objective than the previous ones. Here, in fact, you sell. The sales page can be long or short to the point of being compressed in the above the fold , it can have images and videos or just text: it all depends on the aforementioned tests. But its purpose is to create an immediate, direct conversion, without intermediaries. Almost needless to say, here optimization is central.
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