WhatsApp in your corporate communication

[PrisilaED]

The first golden rule of WhatsApp is “no spam”. It is vital that the customers you serve through this medium have given their prior consent – ​​for example, by writing to you first – and that all communication you send them is relevant and friendly, so that it cannot be interpreted as spam or “unwanted” communication by the customer. A mistake on this point and WhatsApp b2b email list will block all your services. If in doubt, there are similar alternatives to WhatsApp, less strict regarding the “no spam” rule, such as SMS or even email.

Text-trained agents
A common mistake in WhatsApp customer service is to use agents trained in calls to answer WhatsApp.



3. Customer service
Customer service is one of the most delicate areas within corporations, as a good experience generates brand promoters, while a bad experience can generate detractors, who with the power of social networks can cause million-dollar losses to the brand.

It is known that a customer who communicates with the company does so to request a resolution to a certain problem or concern, so any success or error in customer service will have a direct impact on the brand's reputation.