Data to Improve Email Marketing

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First, be clear. Clearly state what you want people to do. Ambiguity confuses users and kills conversions. Clarity enlightens and attracts them, which increases conversions. Then make your CTA actionable. Use direct, verb-focused language. It’s more persuasive than a third-person indirect style. Also, repeat your CTA, but state it differently each time to avoid sounding monotonous. Finally, your call to action should be eye-catching.


Whether you’re using a call now button or a hyperlink CTA, make list of bolivia cell phone numbers sure it’s eye-catching. More people are likely to click on an unmissable CTA than if they had to search for it. MacPaw has made excellent use of a button CTA in their email campaigns. Source: Really Good Emails Source: Really Good Emails This is a powerful call to action because: Directly. Remarkable. Special.



Take Advantage of Your Free Trial Offer. Free trials are a vital element of your SaaS marketing strategy . Maximize the selling power of free trials in your emails to drive signups and ultimately paid subscriptions. First, dangle a nice free trial offer related to your topic to tease your readers. This will get more people to open your email. Here’s a great example from Pluto TV.


Source: Really Good Emails Source: Really Good Emails The subject line works because it’s clear and concise, and more importantly, it highlights that users can start watching TV on their smartphones for free. List the benefits of trying your software product in the body of your email. Don’t just provide a bare list of features. Show users how they can benefit from your tool. Include typical use cases so users can see themselves in your copy.