How to have a successful event? How to invite the right people. How to properly present a product, service or new catalog to them? And how to prepare it all for architects? It's quite a challenge.
And because we've been doing this at Idealab for almost fifteen years, we've prepared an imaginary checklist here, or a lot of advice on how to do it.
Carefully described, with links to our finland telemarketing list other articles , where we further address the issue. Of course, take this guide as a recommendation that is not universally valid and every event, product or presentation is different. We also do it a little differently every time.
A piece of advice for starters: if you've never done a similar event, you'd better write to us. Your assistant or even the marketing department are certainly a great team, but presenting a product or service to such a specific group as architects and designers requires experience.
A sense of purpose. Contacts. Know-how. Experience. Probably like any sophisticated PR activity . And be careful, we don't sell strawberries on a bus, but we build relationships... and only then do we sell.
How to prepare marketing in architecture II
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Concept
Before you even start planning any event, ask yourself a simple question (and here we will use the popular movie Pelíšky to help us): “ And who will benefit from this? ”
Yes, we have a new collection of tiles and paving stones.
Yes, we have published a new catalog.
Yes, an area manager from headquarters is coming to visit us after a year and would like to meet the architects.