RCS, like SMS, is ideal for B2C marketing (Business to Consumer - in list of portugal whatsapp phone numbers Spanish known as "consumer marketing", impulse purchases, promotions and re-marketing. Let's imagine the following scenario:
The customer downloaded your app
Your app offers a product and the customer is interested but goes off to do something else and closes the app. How do you get them back on track? The same can happen with your e-commerce portal.
Typically the strategy is to do re-marketing on Google and Facebook. Well, with RCS, you can do 100% targeted re-marketing directly to your user's phone, at the best time for purchase. You send promotions and coupons and if everything is well designed you can even complete the purchase right there!