The concept of omnichannel retail goes beyond sales itself, being key in the optimization of Customer Service (SAC), after-sales service and strengthening loyalty campaigns. Thanks to an omnichannel customer experience, retail companies can obtain important benefits, such as retaining, according to statistics, on average, 90% of their customers.
Considering that attracting a new consumer can be up to 4 times more venezuela whatsapp number data 5 million expensive than retaining existing ones, omnichannel not only allows for improving the consumer experience, but is also key to increasing business profitability.
How to turn a business into an omnichannel retailer?
With the importance of the omnichannel customer experience clear, all that remains is to know how a retail business can incorporate this approach into its customer communication strategies.
To do this, it is important to consider the required elements:
CRM (Customer Relationship Management) is the software that centralizes your customer's history (also called "customer memory"). An important step in designing your omnichannel strategy will be to have a robust.