SEO
SEO and Ads: How to Integrate Paid Campaigns into Your Digital Strategy
The way people search for information online is constantly evolving. While SEO was once enough to achieve your goals, today it is increasingly competitive and requires a more sophisticated approach.
Integrating SEO and Google Ads allows you to adapt to new user behaviors and reach a wider and more diverse audience. In this article, we will discover how to best exploit both strategies to achieve successful results.
Table of Contents
What is SEO and how does it work?
What is Google Ads and how does it work?
SEO and Ads campaigns on other platforms (Meta, Instagram, and others)
SEO vs. Google Ads: A Complete Comparison
When to do SEO and when to do Ads campaigns?
When to combine SEO and Ads?
Synergy between SEO and Ads: how to get the most out of it
Practical cases of using SEO and Ads together
What is SEO and how does it work?
Imagine searching for a new recipe for a chocolate cake. Of the millions of results that Google offers you, you will surely click on the ones that seem most reliable and relevant, right? Well, SEO is exactly that: the art of making sure that your site or blog is among the first results when someone searches for something specific.
You can think of SEO as a race, where the goal is to reach the top of the search results. To win this race, you need to optimize your website to make it faster, more relevant, and more trustworthy in the eyes of search engines.
According to the latest reports from Positional Analysis Study 2024, over 80% of users click on the first search results (or rather never access the second page of results). This means that if your website is not among the first, you are losing a large portion of potential customers.
But how does SEO work? It is based on a number of factors, including:
the quality of the copywriting , original, useful and relevant to your audience;
the clear and intuitive structure of the site , to facilitate navigation for users and search engines;
the keywords relevant to your business.
backlinks to increase the credibility of your site.
Why is SEO important? Because it allows you to:
Increase your website visibility
Do lead generation . Organic traffic is free and long-lasting.
Improve your online reputation
Read also: SEO and SEM, what they are and how the various specializations integrate
What is Google Ads and how does it work?
Google Ads is the tool that allows companies to show their products or services to potential customers right when they are looking for something similar. It's like having a personal salesman who intercepts your ideal customers at the moment they are most likely to buy.
ness? Start your growth journey today with an SEO consultation.