When we monitor a digital campaign we can talk about organic and paid media campaigns . And although both are equally important in a digital marketing process,Inbound Marketing, the ones that generate the most KPIs are the paid ones since platforms such as Facebook Ads or Google Ads (among others) can provide us with information about conversions .
Table of Contents hide
1 Conversion rates
1.1 CPL, cost per lead
1.2 CPA, cost per acquisition
1.3 CPC, cost per click
1.4 CPM, cost per thousand
2 Monitoring process
3 Recommendation for campaign monitoring
4 Determine the channels for digital marketing campaigns
Conversion rates
CPL, cost per lead
For each action you launch, you will pay to get a potential client. This does bc data taiwan not mean a sale, but rather the opportunity for one. Normally, this happens when a client not only shows interest but also leaves some information so that you can contact them.
CPA, cost per acquisition
Type of conversion in which the advertiser pays when a sale is made.
CPC, cost per click
For each click, the advertising platform will charge you a specific amount.
CPM, cost per thousand
As the name suggests, this is the cost per impression per 1,000 people. In other words, it is the 1,000 people who have seen your ad.
Monitoring process
In the monitoring process, we must first set campaign objectives in line with the business objectives. What do we want to achieve? How many people do we need to reach if we want to achieve a specific conversion rate? In addition, we must be very clear about who the potential target of these campaigns is going to be . Let's not forget that invasive advertising is out of fashion. The real advantage of monitoring is that we can narrow down the audience we want to target very well .
And one very important thing to keep in mind is: the strategy of trying to reach the maximum number possible without segmenting is not a good strategy. Concentrate your efforts and your campaigns on the target you need and create the message that will attract that target. If you have other segments within the same objective, formulate other types of messages that fit them better. We recommend the post aboutdigital marketing strategiesto determine the messages well.
Recommendation for campaign monitoring
Set yourself some goals and above all: don't expect them to be met in the first week, give the public time to observe your positioning and get used to it.
Speak to your target with the message they need, even test different ways of sending messages to compare what has the greatest engagement.
It's a mistake to think that appearing on all platforms will give you greater relevance. You have to appear where you know your audience is going to be . Focus your efforts where you know you'll be able to convert them.
Set weekly dates to check how your campaigns are working.
KPI costs should not exceed the budgeted objectives. If they are exceeding them, change the strategy, since you can always try to reduce costs.
Set realistic goals based on market price
Think about the margin: doing digital marketing will generate acquisition costs and based on the competition. If you have a lot of competition you must be able to differentiate yourself, that means that the budget will be higher. Even so, are you generating a good profit margin? Is it profitable?
So if you have done all these steps, the last thing you need to check is the ROI (return on investment). Check if from the total investment you have provided on a stock, the ROI has yielded a sufficient percentage of profit back.