Don't use images in your posts . 90% of the information our brain receives is visual. Most users respond better to a visual stimulus than to text. As they say, a picture is worth a thousand words. If we want to reach our customers, we have to attract them with creative images that produce a memory of our brand . This is reflected in the unstoppable growth of the use of social networks by users based on visual content, such as Instagram, with a 47% increase in the frequency of visits in 2016 .
Not interacting with your followers . Social media is not a sales channel, but rather a recommendation channel. Your brand's followers can become ambassadors and develop a very positive attitude towards your products. The way in which our brand listens and responds to its community on social media can be a differential value compared to our competition. Personalize your responses; your audience wants to feel special. Not responding to users when they leave comments on our list of denmark consumer email Facebook page or not reacting when they mention us on Twitter or Instagram, conveys an image of neglect and carelessness about our business.
Not being consistent in your posts. We must publish content consistently. Our presence on social networks has to be active for our strategy to be successful. There is no exact formula that tells us how many times we should publish a day or at what specific times our posts will have the most impact. For each social network this frequency varies, as well as for each type of company, the pace of publications can be lower or higher in each case. The most advisable thing is to publish between 1-2 posts a day on Facebook, between 4-6 tweets a day on Twitter, twice a week on LinkedIn and once a day on Instagram. It should be noted that there is nothing exact and that the best recipe is to try different times until you manage to reach your audience.
Not measuring results . It is important to establish metrics to measure our efforts on social media and evaluate how the strategy we have outlined is working. Some of the most basic ones are the audience, the number of people who follow us on our profiles; the reach, the number of people who received impressions from a post on the page; or the engagement , which measures a brand's ability to generate a relationship with its audience. To keep an adequate control, it is advisable to make monthly reports.
These tips can help optimize the functioning of a company's social networks , but there are many other factors that are decisive in.