It does not provide new content
Posted: Sat Dec 07, 2024 10:35 am
That doesn't mean that there are many factors that are widely known and that any website must take into account. Some can be controlled from the very moment of launching the project to create a website, such as organizing the content around one or more keywords for the company , but always in a natural way. A basic rule on the Internet is to write first for people and then for search robots.
Other factors of interest in SEO are the proper placement and density of those keywords, unique, relevant and valuable content, image optimization, loading time, domain age, the level of competition that the company can find for a certain search term, internal, external and incoming links… And all this leaving aside SEM, paid advertising in search engines. A whole world that cannot be covered in three paragraphs.
Some companies can go years without touching a single comma of their website, even with outdated information, so it is important to understand that a website is not a museum piece, immutable and displayed behind a glass case. On the contrary, it should be something alive, in constant movement and evolution .
An appropriate content generation strategy , for example through a corporate blog, is a good way to improve search engine positioning and attract potential customers to the website. We are not denmark email list talking about any type of content, but rather about relevant, quality information adapted to the problems, questions and needs of the target audiences.
Creating content is not enough. If you offer valuable information, but no one knows it exists or where to find it, the result is very similar to doing nothing. In any case, you should go one step further. The goal is not to have a specific number of users read the content, but to reach the right people , those who can become potential customers for a company. Here we introduce another fundamental word: segmentation .
To bring that content to the people you want to reach, there are a number of tools that can change depending on the company and its audiences, such as social networks , email marketing or different advertising formats .
7. Slow server or inadequate hosting plan
A website that meets all of the above criteria may be in trouble due to other factors. For example, a server that is too slow , a security problem (any website is exposed to an attack at any given time) or a hosting plan that does not meet your needs.
Other factors of interest in SEO are the proper placement and density of those keywords, unique, relevant and valuable content, image optimization, loading time, domain age, the level of competition that the company can find for a certain search term, internal, external and incoming links… And all this leaving aside SEM, paid advertising in search engines. A whole world that cannot be covered in three paragraphs.
Some companies can go years without touching a single comma of their website, even with outdated information, so it is important to understand that a website is not a museum piece, immutable and displayed behind a glass case. On the contrary, it should be something alive, in constant movement and evolution .
An appropriate content generation strategy , for example through a corporate blog, is a good way to improve search engine positioning and attract potential customers to the website. We are not denmark email list talking about any type of content, but rather about relevant, quality information adapted to the problems, questions and needs of the target audiences.
Creating content is not enough. If you offer valuable information, but no one knows it exists or where to find it, the result is very similar to doing nothing. In any case, you should go one step further. The goal is not to have a specific number of users read the content, but to reach the right people , those who can become potential customers for a company. Here we introduce another fundamental word: segmentation .
To bring that content to the people you want to reach, there are a number of tools that can change depending on the company and its audiences, such as social networks , email marketing or different advertising formats .
7. Slow server or inadequate hosting plan
A website that meets all of the above criteria may be in trouble due to other factors. For example, a server that is too slow , a security problem (any website is exposed to an attack at any given time) or a hosting plan that does not meet your needs.