It is estimated that there are more than 1.1 billion websites worldwide . Many of them are already inactive, but they remain there for months or years, like space junk orbiting the Earth. With those numbers, you might think that it can't be that difficult to launch a website. And it isn't if you want to spend your time blogging about your pet's latest exploits, but that's a different story if you need an effective business website .
One of the most common mistakes is to think that a website is the work of only a team of developers or IT professionals . This mentality is the origin of many websites that are lame in their approach, structure, design and content. To launch a corporate website, it is necessary to have one or more IT professionals, of course, but there is much more.
When creating a corporate website, we can distinguish 9 steps . The end of each of these stages requires the client's approval , but before starting with the analysis of the process, it is worth making a couple of clarifications. The first warning is that some of these phases often overlap each other , and may even coexist over democratic republic of the congo email address time. And the second is that we are not talking about watertight compartments , since it is essential that there is good communication between the professionals involved in the creation of the website. A project coordinator will be able to align the work of developers, designers and content creators.
Once these clarifications have been made, it is time to analyze the different stages that we can find in the creation of a corporate website:
Getting clients is one of the biggest challenges that companies face on a daily basis, which is why it is necessary for all of them to have an effective communication and/or marketing plan that allows them to have visibility, make themselves known and position themselves in the market .
However, for many companies this is far from reality, as they do not have time to devote to communication and are content to blindly throw darts in the hope of hitting the bull's-eye.
Bannister Global asks you the following questions to determine whether you are ready to hire a communications agency and whether you really need their help.