The web does not convey who we are

[Arzina111]

Every so often , websites need a makeover . Not only to adapt to design trends, but also to adapt them to new and changing technologies, to incorporate new functions, or simply because they don't work well. If you're thinking about redesigning your website , something is probably not going as it should. Whether the reasons are obvious or subtle, these are the six main sins of corporate websites , the indicators that indicate that a website needs an update :

1. “The web is ugly”
The online world is highly competitive , and your brand's web storefront is literally just a click away from many other companies in your sector. And not just from your competitors, but also from any other options available to your customers.

Style is something that is noticeable as soon as democratic republic of the congo email list you land on a website. Before reading the first line, the user has a not entirely rational perception of who you are and what your page is about based on a visual appearance that is conveyed in two seconds and solidified in the first minute of browsing.





A website can be a valuable communication tool . Everything on the website should be aimed at conveying a brand image that is consistent with the company, its characteristics and its activity. We are talking about colours, fonts, images, visual effects and, of course, content.

Brand messages need to be clear from the start. You have to assume that the user may only be on the page for a few seconds. At a glance, they should be able to understand what the brand does, the value of what it offers and how it can help them.

3. “This website is a mess”
In the early days of web design, websites were rendered using the same visual code as newspaper and magazine pages. This scheme only works well with online media. Having a home page where the user has 40 or 50 links at their disposal is nonsense .