Here's everything you need to know about conversion optimization (CRO).
In particular, after reading the article, you will learn:
What is conversion and how to count it?
"Normal" conversion rates depending on the field (chart)
How optimization can impact your bottom line
6 Key Optimization Strategies + How to Apply Them Exactly in Your Project
If you are tired of "asking" for more (traffic, traffic, traffic!) and feel that 80% of the result lies in the fact that you just need to "sharpen the tool" (increase conversion)...
If you want to get more leads, applications and sales, morocco telemarketing without increasing traffic, without draining your advertising budget down the drain...
Then this article is exactly what you need.
What is conversion rate optimization?
In simple words.
Conversion rate: The number of people who completed a targeted action on your site out of the total number of visitors.
At the same time, the conversion rate can relate not only to the site.
This could also be:
Number of buyers to total store visitors
Number of potential customers to total website visitors
Number of repeat buyers to total number of buyers
etc
These are called macro conversions (since these are the actions that directly affect revenue/sales).
Also, it could be:
Number of likes on the Instagram post, relative to the total number of views (engagement rate)
They opened the email, relative to the total number of recipients (open rate)
Number of ad clicks relative to the total number of views (click-through rate)
Number of button clicks on the website, relative to the total number of website visitors
etc
These are usually called micro conversions (since these are the actions that indirectly affect key business indicators).
In simple words.
Conversion is the transition of the user from state "A" to state "B" (was a visitor and became a customer, etc.)
Therefore, by optimizing the conversion rate, we are increasing the overall efficiency of the business/website/advertising.
“Increasing business efficiency” seems to be a very difficult task.
But if we break it down into separate components, then it doesn't become so complicated anymore.
If we want to increase overall business efficiency, we need to optimize macro conversions.
To optimize macro conversions, we need to improve their components: micro conversions.
But before we begin, let's find out this.
How to calculate conversion rate?
As we have already mentioned, the conversion rate is not absolute, but a relative indicator.
Which means it is always a %.
Basically, to calculate the conversion rate, we need to take the number of people who performed the target action and divide it by the total number of people.
Any other macro or micro conversion is calculated similarly.
Choose the target action
Count the number of people who have completed it
Divide this number by the total number of people
For example:
We want to measure the website's monthly conversion rate (from visitors to leads).
First, we go to Google Analytics (or any other statistics) and look at the number of goals achieved (month period):