But over the years, similar research has painted the same picture email is a high-performing channel that frequently outperforms the alternatives.Shopify data shows that email as a channelbahrain phone number material had the highest average order conversion rate during black friday cyber monday.What’s more, campaign monitor reports that % of small businesses use email as their primary channel for acquisition and retention. Email marketing is relatively unique in its ability to drive the first sale as well as unlock more revenue from your most valuable customers.
Email can affect the three main growth multipliersmost entrepreneurs pursuing an acquisition “silver bullet” usually end up disappointed and discover that acquiring customers can quickly get expensive.Marketer jay abraham was one of the first to popularize the idea that there are only three ways to grow revenue: increase the total number of customers (c), increase the total number of purchases per customer (purchase frequency, or为了 increase the average order value (aov).Ecommerce email marketing offers a viable way out of the acquisition rat race because it can influence all three growth multipliers at the same time:automated welcome and abandoned cart emails can increase conversion rates (c)bounce back or win-back campaigns can increase a customer’s number of purchases (f)lifecycle campaigns and broadcasts can automatically highlight high-value products to the right customers (aov)systematic focus on all three areas will further compound your results, and that’s one of the biggest reasons why it’s worth creating a deliberate ecommerce email marketing strategy when growing an ecommerce business.