Email content is king (and queen)
Posted: Sat Dec 07, 2024 9:10 am
Ditch the good stuff and be honest: Crap content gets you ignored. Great content gets you conversions. When people check their emails on mobile, they don't want to be bombarded with promotions, offers or emails they don't understand or can't comprehend.
In email marketing, the quality of your content is the fuel that drives engagement and ultimately, those sweet conversions.
Why?
Quality country code +57, colombia phone numbers content solves problems, not just sales. No one wants to feel pressured into making a sale. Great content solves the audience's problems, provides practical solutions, and provides valuable information. This builds trust and shows you care about their needs, not just your bottom line.
High-quality content is engaging, informative, and even entertaining. It uses storytelling, data-driven insights, and an engaging writing style to keep readers engaged and wanting to read more. AI email writers can help you create high-quality content that fits the needs of your target audience, saving you time and effort.
Great content never dies in inboxes. People share it with their friends, colleagues, and social media followers. This organic reach amplifies your message and brings you new sales opportunities, all thanks to the great content you create.
3 – Email timing is everything
Sending an email at the right time for your audience isn't about a magic hour or a lucky day. It's about strategically targeting your audience based on data and understanding their habits. Forget vague concepts like "prime time" or "morning sunlight." Sending at the right time can make the difference between your email falling into the abyss of unread messages or sparking interest and clicks.
How can it be?
First, you need to understand your audience. Age, location, and working hours play a big role. Targeting 20-something freelancers in Tokyo at 8am EST won’t work.
Second, analyze your audience's email behavior. Analyze open and click-through rates over time. Do they prefer mornings, evenings, or weekends? And why? Are weekdays or Thursdays better? Look at open and click-through rates by day and hour. Find patterns and peak engagement periods.
If your audience spans multiple time zones, send your schedule based on their local time, not yours. Even in the same country, time zones can be tiring. If you have a large and geographically diverse audience, try sending different versions of your email at different times throughout the day.
Most email marketing tools offer analytics and recommend the best send times based on your audience data. Use these to your advantage when possible.
Finally, don't just rely on trends. Test different send times for your specific audiences and see what works best. Use an email marketing platform with an A/B testing feature to compare open and click-through rates at different times of day.
In email marketing, the quality of your content is the fuel that drives engagement and ultimately, those sweet conversions.
Why?
Quality country code +57, colombia phone numbers content solves problems, not just sales. No one wants to feel pressured into making a sale. Great content solves the audience's problems, provides practical solutions, and provides valuable information. This builds trust and shows you care about their needs, not just your bottom line.
High-quality content is engaging, informative, and even entertaining. It uses storytelling, data-driven insights, and an engaging writing style to keep readers engaged and wanting to read more. AI email writers can help you create high-quality content that fits the needs of your target audience, saving you time and effort.
Great content never dies in inboxes. People share it with their friends, colleagues, and social media followers. This organic reach amplifies your message and brings you new sales opportunities, all thanks to the great content you create.
3 – Email timing is everything
Sending an email at the right time for your audience isn't about a magic hour or a lucky day. It's about strategically targeting your audience based on data and understanding their habits. Forget vague concepts like "prime time" or "morning sunlight." Sending at the right time can make the difference between your email falling into the abyss of unread messages or sparking interest and clicks.
How can it be?
First, you need to understand your audience. Age, location, and working hours play a big role. Targeting 20-something freelancers in Tokyo at 8am EST won’t work.
Second, analyze your audience's email behavior. Analyze open and click-through rates over time. Do they prefer mornings, evenings, or weekends? And why? Are weekdays or Thursdays better? Look at open and click-through rates by day and hour. Find patterns and peak engagement periods.
If your audience spans multiple time zones, send your schedule based on their local time, not yours. Even in the same country, time zones can be tiring. If you have a large and geographically diverse audience, try sending different versions of your email at different times throughout the day.
Most email marketing tools offer analytics and recommend the best send times based on your audience data. Use these to your advantage when possible.
Finally, don't just rely on trends. Test different send times for your specific audiences and see what works best. Use an email marketing platform with an A/B testing feature to compare open and click-through rates at different times of day.