What is evergreen content and what does it mean for SEO?

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yapiwi7898
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What is evergreen content and what does it mean for SEO?

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Effective content is content that brings long-term benefits and meets the expectations of the target audience. High quality and up-to-date even 5 years after publication? Yes, it is possible! This type of content is called evergreen content. In this article, you will learn what this term refers to and discover the benefits of creating evergreen content.

What is evergreen content?
To better understand what evergreen content is, you need to familiarize yourself with its definition in several areas. There are two issues related to this topic:

Evergreen Topics
As you might guess from the name, these are topics that continue to be of interest to your audience long after you publish them.
For example, if you’re writing about a country code +39, italy phone numbers current sports event, your audience won’t be likely to read it for weeks—the article will likely garner the most clicks within 3 days of going live. Non-seasonal topics that are relevant year-round and have long-term interest from users can be described as evergreen content.
Here are some examples of evergreen content topics:

Pizza recipe;
Who was the first man on the moon?
The best exercises for abdominal muscles;
How to care for a cat?
How to repair bike gears?
The topics listed above are not based on a single event, but rather address issues that people deal with every day. How do you find these topics? Use Google Trends. The example below shows the popularity of specific topics from 2004-2023 in the Travel category.

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Google Trends
Google Trends

Timeless content
Evergreen content is a combination of an interesting topic and high-quality content that will achieve long-term results. This type of content constantly maintains its value, and fluctuations in the traffic rate on the site are usually small. A properly selected content marketing strategy and skillful selection of keywords can ensure that users are interested regardless of the passage of time.
It will be easier to illustrate this with a specific example. For a company dealing with website positioning, timeless, evergreen content would be something like "How to develop an SEO strategy?". Although search engine algorithms are constantly changing, the content can be constantly updated, so that it will be eagerly read by the recipients.

Evergreen content and its impact on SEO
Even the most relevant content about a certain event will eventually lose its popularity. Imagine the victory of Polish volleyball players at the 2018 World Championships. The Internet went crazy about this victory, and information about our team was searched for even by complete volleyball laymen. However, the share of these searches dropped significantly a few months after the athletes' success. This is perfectly illustrated by the example of content that is not considered to be evergreen.
Popular topics at a given moment usually enjoy huge interest from the audience. Unfortunately, over time their readership decreases, which means that they cease to bring real profits to the creator.
In addition to such topics, it is therefore worth publishing timeless content that users will gladly return to regardless of the season, current events or currently held sports events. Thanks to this, it is possible to systematically build traffic to the website, which has a real impact on its position in the search results list.
It is therefore worth using the potential of so-called evergreen content, because it helps to achieve many benefits. However, it is worth paying attention to two of them, which are particularly important from the SEO point of view .

Less work – constant content creation and updating of old content is not necessary as users are already interested in a given topic, which keeps the traffic on the site at a constant level.
Stable website traffic – this type of content helps to stabilize website traffic, which is not possible with a standard post strategy. It is also worth emphasizing that Google builds SERP rankings based on the relevance and freshness of the content, and timeless content has both of these features.
Popular forms of timeless content
There are many types of content that can help stabilize your website traffic and maintain user interest. However, it is worth paying attention to the most popular forms that can be the most effective. These include guides, DIY tutorials, lists, reviews of popular products, and informational videos. Using these structures will not guarantee a sudden influx of new recipients, but their potential to turn into timeless forms may be the key to success.

YouTube is a veritable goldmine of evergreen topics. Thousands of tutorials and guides are shared on the platform every day, covering almost every aspect of life. Here are a few of the most popular topics. Pay attention to the number of views of the videos presented.

YouTube
YouTube

Why is it worth using evergreen content?
You already know that the topic of evergreen content cannot be ignored. But let's get down to specifics. Why is creating timeless content so valuable?

Building Traffic and Attracting Customers
This is a great way to increase traffic to your site and generate new customers. This type of content is constantly being searched for on Google, which provides a steady stream of viewers and results in better results for your site.
Evergreen content is easier to maintain
Evergreen content does not require constant updates. It is therefore an easy way to promote your brand online, as it not only brings great results but also does not require any special attention. Your only task is to take care of optimizing your site so that your audience can easily access its content.
Evergreen content is more efficient
A significant advantage of evergreen content is its self-sufficiency and regularity in attracting traffic, which cannot be attributed to the standard form of articles.
Summary
As you probably already know, evergreen content is a great form of content strategy that can yield satisfying results. The structure of evergreen content allows you to maintain traffic to your site and is very popular with audiences from different backgrounds, which has a direct impact on your site's position in the search results list. So if you want to achieve great results, use the tips mentioned above and create articles that will delight users and provide you with long-term popularity on the web!
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