People Are Asking in 2020 Too
Posted: Sat Dec 07, 2024 8:38 am
Google is trying to provide answers. It does so in a growing number of ways, including featured snippets (the ‘best’ answer from third-party sites) and rich elements like knowledge panels that showcase information found in Google’s Knowledge Graph.
Answers on SERP
Google provides the answer directly on the search results page (SERP). The goal here is to improve the experience for its users by providing the best available answer directly, with little or no need to click through to the site providing the information.
When the full answer is provided in the SERP, it’s a great experience for Google users – they get the answer to their question quickly and efficiently from a source they trust (Google).
But for site owners who provide these responses uk mobile phone numbers database it means the user didn’t visit their site. If the user didn’t click through, it’s a lost opportunity for the brand to tag the user for remarketing and present the brand and its offerings in detail. All that’s left is a branding opportunity.
Here’s an example of a question that only requires a short answer. Google displays the full answer in the SERP, without the user having to visit the site – this is called a ‘no-click’ search.
Featured snippet example - 'no-click' search
AccuRanker Feature - If you need to know how many of your target keywords have featured snippets, and even better, how many of them your website appears in, you don't have to check it manually (and it would be impossible to do this for multiple locations).
You can now get a full overview of all SERP features in AccuRanker’s Aggregated SERP Analysis tab . Here you can see exactly which SERP features are visible for your keywords and the percentage you own of each SERP feature.
SERP Feature Ownership
You can further analyze each SERP feature by clicking on the column and see how it has changed over time in the SERP Feature History chart. This will help you measure any impact of the changes you make and identify new opportunities for underutilized features in Google search .
SERP Feature History graph
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Questions about SERP
In addition to Featured Snippets, Google takes this a HUGE step further by suggesting possible next steps in the user’s search journey, aka related questions, aka People Also Ask.
featured snippet people also ask example
In the SERP, these questions often replace the traditional blue link (I call it ‘killing the blue link’), which reduces the number of results on Page 1 and reduces the opportunity for brands to rank there for the user’s search query. They take up a lot of space, and the visible part of the PAA (People Also Ask) box offers nothing to the sites that appear there… not even brand visibility.
The user has to click on the question to see more... and then, if they can, Google will display the full answer.
people also ask (PAA) example
Once again, the opportunity here is limited brand awareness and very limited traffic, as it requires the person to click on the question first, then on the link to the full answer. Unfortunately, reliable clickstream data for this is not currently available.
PAA boxes are extremely common – they currently appear on half of all SERPs (see figures below)… and they’re becoming increasingly common – their presence has increased by a third in just 12 months.
AccuRanker Feature - You can easily see how many of your keywords have a "Related Questions" (People Also Ask) box in the Aggregate SERP Analysis tab on AccuRanker. The Total SERP Feature Overview shows you the exact percentage of each SERP Feature across all your keywords. You can also see how many keywords have a PAA over time and see exactly which keywords they are to identify new opportunities.
Answers on SERP
Google provides the answer directly on the search results page (SERP). The goal here is to improve the experience for its users by providing the best available answer directly, with little or no need to click through to the site providing the information.
When the full answer is provided in the SERP, it’s a great experience for Google users – they get the answer to their question quickly and efficiently from a source they trust (Google).
But for site owners who provide these responses uk mobile phone numbers database it means the user didn’t visit their site. If the user didn’t click through, it’s a lost opportunity for the brand to tag the user for remarketing and present the brand and its offerings in detail. All that’s left is a branding opportunity.
Here’s an example of a question that only requires a short answer. Google displays the full answer in the SERP, without the user having to visit the site – this is called a ‘no-click’ search.
Featured snippet example - 'no-click' search
AccuRanker Feature - If you need to know how many of your target keywords have featured snippets, and even better, how many of them your website appears in, you don't have to check it manually (and it would be impossible to do this for multiple locations).
You can now get a full overview of all SERP features in AccuRanker’s Aggregated SERP Analysis tab . Here you can see exactly which SERP features are visible for your keywords and the percentage you own of each SERP feature.
SERP Feature Ownership
You can further analyze each SERP feature by clicking on the column and see how it has changed over time in the SERP Feature History chart. This will help you measure any impact of the changes you make and identify new opportunities for underutilized features in Google search .
SERP Feature History graph
Sign Up for a Free Trial
Questions about SERP
In addition to Featured Snippets, Google takes this a HUGE step further by suggesting possible next steps in the user’s search journey, aka related questions, aka People Also Ask.
featured snippet people also ask example
In the SERP, these questions often replace the traditional blue link (I call it ‘killing the blue link’), which reduces the number of results on Page 1 and reduces the opportunity for brands to rank there for the user’s search query. They take up a lot of space, and the visible part of the PAA (People Also Ask) box offers nothing to the sites that appear there… not even brand visibility.
The user has to click on the question to see more... and then, if they can, Google will display the full answer.
people also ask (PAA) example
Once again, the opportunity here is limited brand awareness and very limited traffic, as it requires the person to click on the question first, then on the link to the full answer. Unfortunately, reliable clickstream data for this is not currently available.
PAA boxes are extremely common – they currently appear on half of all SERPs (see figures below)… and they’re becoming increasingly common – their presence has increased by a third in just 12 months.
AccuRanker Feature - You can easily see how many of your keywords have a "Related Questions" (People Also Ask) box in the Aggregate SERP Analysis tab on AccuRanker. The Total SERP Feature Overview shows you the exact percentage of each SERP Feature across all your keywords. You can also see how many keywords have a PAA over time and see exactly which keywords they are to identify new opportunities.