Product range
, a marketplace outperforms a typical ecommerce.
Marketplaces offer a variety of brands and products , from low-cost options to high-end items , all under one virtual roof. Customers can browse and purchase from multiple stores without ever leaving the platform .
An ecommerce store, on the other hand, focuses on products from an individual brand or company .
This can be beneficial for consumers looking for a particular brand or interested in a more personalized and cohesive shopping experience . However, when comparing shopping options, an ecommerce store tends to peru mobile phone number have a more limited catalog compared to the vast diversity present in marketplaces.
Sales channel
an ecommerce represents the scenario where a company controls and manages its own online business establishment.
This includes responsibility for building and maintaining all necessary technological infrastructure , as well as managing all stages of the sale , from marketing to delivery and customer service .
In contrast, a marketplace functions as a digital meeting place for multiple sellers, who list and manage their products within a common platform.
Here, the digital platform provides the infrastructure, but does not actively participate in the sales or logistics processes. It is a kind of intermediary that facilitates transactions between buyers and sellers , expanding the product range without having to manage their own inventories.
User experience
the user experience on a marketplace offers the possibility to compare products and prices, consult other users' opinions and personalize the shopping experience through a range of payment and shipping options . These platforms tend to provide a diverse and dynamic shopping experience.