How to find web content ideas?
Posted: Sat Dec 07, 2024 8:23 am
In order to communicate about your business, you have no choice: you have to create content . For your social networks , your professional blog or your newsletter , you will produce content. It can be done in writing, orally (in the form of a podcast) or in video, it's up to you to choose what best suits you and your project. But to create content for the web, you will need ideas.
Finding ideas to produce content is a problem that we encounter regularly , especially when we create a lot of it. We often have the impression that we are going to run out of topics and ideas. And yet! Having content ideas is not so difficult when we apply these few techniques .
Know the needs of your ideal client
When you communicate, you don't do it for yourself. You indonesia whatsapp number data communicate for your ideal client . So it is for them that you will create content. If you want your videos to be seen and your texts read, it must interest your target. This is why it is essential that you know your persona by heart . If you know the problems of your ideal client, you will be able to produce quality content to help them find solutions.
Photo by Kaitlyn Baker on Unsplash
Get inspired by your competitors' content
Be careful, being inspired does not mean copying the content of your competitors. It is unethical and will harm you (in addition to not being really legal). On the other hand, nothing prevents you from reading and watching the content offered by your competitors. Your ideal customer is necessarily close to that of your competitor. So if one of their contents works, you know that you can take the theme addressed and treat it in your own way .
Again, the goal is not to copy/paste your competitor's content. Find your own angle, offer your own advice, your own vision to your target . We all draw inspiration from each other. And that's great, inspiration fuels creativity. But your content must be specific to your journey, your business. It must be unique, like you.
Finding ideas to produce content is a problem that we encounter regularly , especially when we create a lot of it. We often have the impression that we are going to run out of topics and ideas. And yet! Having content ideas is not so difficult when we apply these few techniques .
Know the needs of your ideal client
When you communicate, you don't do it for yourself. You indonesia whatsapp number data communicate for your ideal client . So it is for them that you will create content. If you want your videos to be seen and your texts read, it must interest your target. This is why it is essential that you know your persona by heart . If you know the problems of your ideal client, you will be able to produce quality content to help them find solutions.
Photo by Kaitlyn Baker on Unsplash
Get inspired by your competitors' content
Be careful, being inspired does not mean copying the content of your competitors. It is unethical and will harm you (in addition to not being really legal). On the other hand, nothing prevents you from reading and watching the content offered by your competitors. Your ideal customer is necessarily close to that of your competitor. So if one of their contents works, you know that you can take the theme addressed and treat it in your own way .
Again, the goal is not to copy/paste your competitor's content. Find your own angle, offer your own advice, your own vision to your target . We all draw inspiration from each other. And that's great, inspiration fuels creativity. But your content must be specific to your journey, your business. It must be unique, like you.