Before launching your professional blog, think about your editorial line
Posted: Sat Dec 07, 2024 8:10 am
Now that I have convinced you to create a blog for your business, I cannot end this article without telling you about the essential thing when you want to write articles: defining your editorial line.
So what is it? Simply your line of conduct, the DNA that the content you offer to Internet users on your blog will share . This notion also applies to your other communication channels (your newsletter and your various social networks). Each of them must have a specific editorial line because you cannot offer the same content everywhere. Your message must adapt to the platform on which you publish it.
Thanks to it, your content will be consistent with each other and will hong kong whatsapp bring value to your ideal client . In order to define your editorial line, you must link your favorite subjects (related to your business, obviously) and the problems of your persona. Because never forget that you create content to provide solutions or answers to your target's questions.
If you sell your zero-waste products on your online store, you can imagine articles around this theme by providing information on the materials you use, by offering comparisons between the impact of your products and those of mass distribution. In short, use your blog to educate and give ideas to limit your carbon footprint. This is what your editorial line could be.
On the blog you read, mine is simple: provide communication advice & share tips to make your communication more eco-responsible and environmentally friendly . This is my line of conduct, the DNA of my articles and I stick to it. Even if I really want to share cooking recipes with you, it will not be done on this platform because it has no place. It is essential that you do the same on your professional blog so as not to lose Internet users and attract the right people.
So what is it? Simply your line of conduct, the DNA that the content you offer to Internet users on your blog will share . This notion also applies to your other communication channels (your newsletter and your various social networks). Each of them must have a specific editorial line because you cannot offer the same content everywhere. Your message must adapt to the platform on which you publish it.
Thanks to it, your content will be consistent with each other and will hong kong whatsapp bring value to your ideal client . In order to define your editorial line, you must link your favorite subjects (related to your business, obviously) and the problems of your persona. Because never forget that you create content to provide solutions or answers to your target's questions.
If you sell your zero-waste products on your online store, you can imagine articles around this theme by providing information on the materials you use, by offering comparisons between the impact of your products and those of mass distribution. In short, use your blog to educate and give ideas to limit your carbon footprint. This is what your editorial line could be.
On the blog you read, mine is simple: provide communication advice & share tips to make your communication more eco-responsible and environmentally friendly . This is my line of conduct, the DNA of my articles and I stick to it. Even if I really want to share cooking recipes with you, it will not be done on this platform because it has no place. It is essential that you do the same on your professional blog so as not to lose Internet users and attract the right people.