Communicate: Neither party

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should take the other by surprise. By avoiding vague language and insisting on specificity, both brands and influencers can understand what is going on at all times.
Use IRM Tools: Influencer relationship management can be tedious if you complete all tasks manually. Thankfully, GRIN’s influencer marketing platform allows you to automate repetitive tasks, customize templates, and track influencer results. Many IRM tasks required in influencer whitelisting are even more complicated country email list without influencer marketing software. GRIN gives brands the ability to repurpose content for paid campaigns, including influencer content whitelisting.
Put It in Writing: Content rights legalities and influencer contracts are essential for sustainable collaboration. Using an IRM tool like GRIN offers you a wide range of contract templates with options to customize. These agreements are easy to share with influencers, as well as refer to those guidelines during campaigns.
Track Results: When investing resources into any marketing approach, your team must establish goals and measure results. In many ways, influencer whitelisting allows you more revenue tracking, since PPC platforms automatically calculate ROAS for you. On GRIN’s influencer platform, you can also track engagement metrics and resulting UGC.