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In a recent guide, Octane AI and Shoelace found that UGC actually outperforms ads because it’s more aligned with the type of content audiences enjoy consuming while on their social media channels. In fact, in the guide, we tested a UGC ad and a traditional ad. The ROAS on the UGC ad was 6.30, whereas the traditional ad only had 3.14. This is one way to leverage the content your customers are already creating for you.

Want to learn more about how you can scale your buy bulk sms service ecommerce brand? Get the free Shoelace and Octane AI guide here.

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Social media opens up a world of opportunities for ecommerce growth. As long as you have the right plan, know your audience, and use the right strategies, you’ll start seeing positive results. There are a ton of tools available to help you with social media best practices, and Octane AI is one of them. As the Facebook Messenger marketing pros, we’re happy to work with you on a conversational automation strategy that best fits your business.